[December 20, 2011]

LiveOps Completes Datasquirt Acquisition

Cloud contact center provider LiveOps (News - Alert), Inc. announced today that it has successfully acquired all of the assets of New Zealand-based Datasquirt Limited (ASX: DSQ). The company first announced the intent to acquire Datasquirt (News - Alert) in November. Shareholder approvals and customary closing conditions have now been completed.

LiveOps also announced today the appointments of Aaron Ridgway and Kieron Lawson as SVP of International Sales and Chief Architect respectively. Ridgway was the Managing Director/CEO and Founder of Datasquirt. As Datasquirt's Chief Technology Officer, Lawson has been responsible for the architecture and framework of Datasquirt's award-winning multichannel and social offering, CONTACT™.

"The close of this acquisition underscores our commitment to grow LiveOps internationally by taking full advantage of the global social and mobile revolution. LiveOps is now at the forefront of enabling contact centers to transform customer interactions by allowing their agents to engage across multiple channels including Twitter (News - Alert), mobile, SMS, email, and web chat," said Marty Beard, President and CEO, LiveOps. "Equally important to LiveOps' future is the addition of the world-class Datasquirt team of cloud contact center engineering and sales experts. LiveOps' current and prospective clients are already benefiting from the success stories and lessons learned by Datasquirt's clients who have transformed their businesses by implementing social and mobile applications in ther contact centers."

Clients such as Royal Mail Group and Wokingham Borough Council in the UK are using CONTACT to manage Twitter-based service delivery in their contact centers. Videos of these client use cases are available here: http://www.liveops.com/acquisition/index.html

About LiveOps, Inc.

LiveOps is the only contact center leader focused on providing the full platform, applications, and talent in the cloud. More than 200 companies, including Salesforce.com, Symantec (News - Alert) and AAA trust LiveOps to exploit the interactions between today's multichannel, social and mobile consumers and the enterprise contact center to ultimately enhance brand preference. LiveOps' 10+ years of experience enables it be a trusted partner for companies wanting to migrate their contact center to the cloud to provide better service. With access to the largest contact center workforce of 20,000 agents, the company supports a wide range of industries including financial, health, insurance, retail, and professional services. LiveOps is headquartered in Santa Clara, California. For more information, visit www.LiveOps.com.

About Datasquirt

Datasquirt™ makes it easy for corporate call centres to communicate with customers and field staff, improving business efficiency and service delivery. Datasquirt does this though supply of CONTACT™, a leading business optimisation solution. Businesses use CONTACT™ to communicate with their customers and field staff using the channels that complement voice - SMS, Twitter, email, fax or web chat CONTACT™ supports improved quality, security and consistency of communications, increasing efficiency and reducing business risk. CONTACT™ is provided as a secure, cloud-based self-service software platform that interfaces with most existing CRM and ACD/PABX systems. Datasquirt is headquartered in Auckland, New Zealand, with sales offices in Sydney, London, New York and Dusseldorf. Datasquirt™ and CONTACT™ are trademarks of Datasquirt Limited. For more information see www.datasquirt.com or call +64 9 358 5878 or +1 888 433 9882 or email [email protected].

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