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Evergage Named a Strong Performer Among Digital Intelligence Platforms by Independent Research FirmSOMERVILLE, Mass., April 4, 2017 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced that Forrester Research, a leading global research and advisory firm, has ranked the company as a Strong Performer in its report, "The Forrester Wave™: Digital Intelligence Platforms, Q2 2017."
In the report, Forrester defines digital intelligence (DI) as "the practice of developing a holistic understanding of customers across digital touchpoints for the purposes of optimizing and perfecting the experiences delivered and decisions made by brands during moments of engagement." The report also states: "Businesses are in a race to digitally transform. The way customers engage is rapidly and digitally changing along with their increasing expectations that they get what they want in their moment of need. To meet and exceed these expectations, CI [customer insights] pros need digital intelligence." Drawing from an initial field of 117 technology providers, as identified in Forrester's Feb. 17, 2017 "Vendor Landscape: Digital Intelligence Technology Providers You Should Care About" report, Forrester identified the 10 most significant companies in the digital intelligence category for this Wave, based on a set of inclusion criteria. Those companies were then evaluated against 26 criteria in the Wave report. Evergage received the highest score in the digital engagement user experience criterion and had among the highest scores in the digital engagement optimization and supporting services criteria. The report also states: "Evergage offers an integrated platform of DI capabilities. Evergage's strengths in customer profile management, analytics and optimization help customers personalize experiences across digital touchpoints. Its analytics and reporting features provide god support for tracking customer web and mobile engagement and for managing optimization efforts (testing and targeting)." Karl Wirth, Evergage co-founder and CEO, said: "We are proud to be recognized as a strong performer in The Forrester Wave report. Evergage makes it possible for businesses to treat each customer or visitor as the unique person that they are. From the beginning, we invested in building out a single, comprehensive, machine learning-driven platform that enables business teams – without the need for extensive IT support – to gather, interpret and act on digital insights 'in the moment' to deliver maximally relevant and individualized customer experiences. The company remains committed to this mission and the continual innovation required to support the rapidly evolving needs of our customers – which are, in our opinion – outlined exceptionally well in the report." Delivering personalization to more than 2 billion website visitors and application users, Evergage makes it easy for business teams to provide real-time, 1:1 personalization based on deep behavioral analytics, customer data and machine learning. Leading organizations around the world and across industries rely on Evergage to improve customer experiences and boost engagement across their digital channels. To access the full Forrester report, please visit http://bit.ly/Evergage-in-Wave. To learn about machine-learning personalization and hear real-world client success stories, register to attend the Evergage Personalization Summit 2017 taking place Sept. 14 in Boston – more information at www.evergage.com/summit. About Evergage Media Contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/evergage-named-a-strong-performer-among-digital-intelligence-platforms-by-independent-research-firm-300434353.html SOURCE Evergage 
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