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Alterian: Welcome to the 8-Second EraIn its e-book, "Welcome to the 8-Second Era," Alterian outlines how today's marketer can effectively capture consumers' brief attention span as they speed through the overwhelming quantity of content and offers available on every channel. "In recent years, the window of opportunity for marketers to know, reach, convert and engage their customers have dropped to just eight seconds," said Bob Hale, Alterian CEO. "The key to reaching them is to create an 'adaptive customer experience'- one that combines consumer transactional data with real-time context- to supersede channels and anticipate their individual needs with the right message no matter where they interact." Here is an overview of the essential steps to create an adaptive customer experience, one for each of the eight seconds marketers must seize before the customer is gone:
1. Context
2. Relevancy
3.Personalization
4. Experience
5. Motivation
6. Reputation
7. Channel
8. Control Check out the 8 Seconds eBook for the full story and find out how to capture today's fast-moving customers' attention with an Adaptive Customer Experience. About Alterian Innovative brands like ScottishPower, Specialty Fashion Group and Handwriting without Tears use Alterian's cross-channel campaign and real-time interaction management software to help marketers create an adaptive customer experience, staying one step ahead of individual customers with the right message no matter where or when they interact. Find out how Alterian marketers are solving their unique challenges and maximizing the opportunity to increase the value of each customer, one relationship at a time, visit www.alterian.com and follow us on Twitter and on LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170403005032/en/ |