TMCnet News
Peter Sheppard Footwear Selects Mi9 Retail for Omni-Channel Commerce in the CloudMIAMI, Nov. 29, 2016 /PRNewswire/ -- Mi9 Retail is pleased to announce that Peter Sheppard Footwear, an internationally recognized women's footwear retailer based in Australia, has selected the Mi9 Retail omni-channel suite to run its business. Peter Sheppard Footwear will deploy the hosted, end-to-end Mi9 Retail solution for merchandise management, store operations, customer engagement, e-commerce and enterprise analytics. Peter Sheppard began evaluating retail technology solutions when it found that its legacy system could no longer provide relevant, timely access to information that executive management needed to run the business. "We were ready to make significant investments in advertising to fuel the growth of the company, but we didn't have the necessary business intelligence to guide our spend," said Chris Sheppard, CEO of Peter Sheppard Footwear. "Our disconnected systems were limiting our ability to define and execute our growth strategies. We had great ideas but other retailers were outpacing us on campaign execution so we had to make some changes." Peter Sheppard conducted a thorough evaluation of the retail technolgy market including local vendors and leading global retail technology companies, and they selected Mi9 Retail. One of the keys to their decision was the ability to gain a single view of their customers across channels. "We want our customers to experience us as one brand, regardless of how they choose to shop and buy," said Sheppard. "When we saw the Mi9 Mosaic Clienteling solution and how it connected to the merchandising system, CRM, and in-store system, we were sold." Peter Sheppard will also deploy Mi9 e-Commerce as part of its omni-channel commerce platform. The company admits they were slow to adopt an integrated e-commerce strategy but sees the potential for significant growth in customer engagement across channels as well as on-line sales. "We've done pretty well running our digital and in-store programs separately, so I can only imagine the boost we'll get when we weave them tightly together." "We are looking forward to working with Peter Sheppard to implement the Mi9 Retail solution," said Neil Moses, CEO of Mi9 Retail. "They have an exciting company that's poised for significant growth on-line and in their stores and I'm certain that our omni-channel solution will give them the platform to realize these opportunities." About Mi9 Retail: Logo - http://photos.prnewswire.com/prnh/20160701/385734LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/peter-sheppard-footwear-selects-mi9-retail-for-omni-channel-commerce-in-the-cloud-300369234.html SOURCE Mi9 Retail |