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Honest Releases Sixth Annual Mission Report and Interactive Map That Highlights Sources of 40 IngredientsHonest Tea's sixth annual Mission Report updates the company's efforts on its mission-related journey, exploring where the company is succeeding and evolving, and in a special, first-time section called "Real Talk," tackling some areas in which the company has not yet achieved its goals. The company also launched a new interactive sourcing map in an effort to continuously improve transparency through all aspects of business. "Honest Tea has grown sevenfold since it received its first investment by The Coca-Cola Company in 2008. The partnership with Coke has allowed us to not only dramatically increase our distribution but also our commitment to organic and fair trade suppliers," said Seth Goldman, Co-Founder and TeaEO of Honest Tea. "Most corporate social responsibility reports take on the tone of cheerleading documents, but I find it more interesting to learn how a company is challenging itself. If we are being honest about the progress our world needs to make in terms of diet, nutrition, environment and gaps in economic opportunity, it's going to take a lot more real talk." In an effort to further increase transparency around its products, Honest Tea has launched an interactive map on its website, detailing where 40+ ingredients used in its products are sourced. The map also spotlights some of the company's more recognizable ingredients through videos, photos, and other extras that reveal the stories behind the farmers thatgrow them. In 2014 Honest Tea purchased over 6.7 million pounds of organic ingredients, a 2.8% increase over 2013. However during the same time period sales volume increased 30 percent, demonstrating that as ingredients are sourced farther and farther out, multiple metrics need to be analyzed to provide a true picture of Honest Tea's impact. Honest Tea's commitment to Fair Trade Certified ingredients also expanded in 2014, culminating in $200,124 in contributions via Fair Trade premiums, a 29% increase over 2013. Among the unfinished work referenced in Real Talk:
For a digital copy of the complete 2015 Mission Report, click here. ABOUT Honest® TEA Honest Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®. Honest Tea's product lines include: ready-to-drink bottled teas, Honest® Kids organic thirst quenchers, Honest® Freshly Brewed iced tea, and Honest® Fizz zero calorie sodas. All teas and juice drinks are USDA Organic and all tea leaf varieties are Fair Trade Certified™. In addition to being recognized by the United States Healthful Food Council for helping change the food landscape, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. Honest Tea has won Men's Health "Best Bottled Tea" for seven years and has been included in Women's Health magazine's "125 Best Packaged Foods for Women" for the last three years in a row. Honest Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com.
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