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SecureKey's briidge.net Connect Service Upgraded, Now Able to Anchor Digital IDs in More than 3 Billion Consumer Devices for Strong Dynamic AuthenticationTORONTO --(Business Wire)-- SecureKey, the identity and authentication solutions provider that links consumer ID to trusted devices, today announced the availability of the briidge.net Connect 3.0 Service. briidge.net Connect is a cloud-based dynamic authentication and digital ID service designed to deliver the best security and user experience across a wide range of consumer devices and channel delivery use cases (web, mobile, call center, kiosk and counter service). By anchoring digital IDs in the devices that consumers already use, SecureKey is mitigating the risks associated with passwords, while improving the experience consumers have in engaging with online businesses. "Consumers want an easier way to engage with the online businesses they trust without having to remember a large number of unique, complex user IDs and passwords. Businesses need to eliminate the risk associated with storing this information - it is a security risk and it is friction for users. The password problems making headlines every day continue to run rampant because they are based on an outdated model, and consumers are fed up," said Stu Vaeth, VP of Product at SecureKey. "It's time to evolve the current authentication paradigm based upon the password and replace it with the use of a digital ID that is anchored in the devices consumers already possess. The briidge.net Connect 3.0 Service is enhanced to give businesses a better credential management model while giving consumers the choice, control and convenience they seek." The briidge.net Connect 3.0 Service is designed to ensure the best user experience. There are no keys or separate software for users to install or maintain. There are no One-Time-Passwords (OTPs) to transpose or enter (or for malware to intercept). Devices are provisioned over the air with minimal user interaction. By optimizing the user experience briidge.net Connect 3.0 removes the barrirs to user acceptance, while increasing security. Enabled through the use of a mobile or a web SDK, briidge.net Connect can be embedded in a variety of web and mobile applications, including call center workflows. This approach allows service providers to offer a secure and seamless omni-channel experience. New briidge.net Connect 3.0 Service Features include:
The Connect Service is based upon the use of Global Platform protocols and EMV key management, resulting in a service that is the most open, globally proven and most scalable approach within the industry today for online authentication. briidge.net Connect 3.0 ensures that each device is globally unique through the use of a device ID that is included with each authentication response, ensuring that applications are fully aware of the device in use, and available in transaction and audit records. With no passwords to store and no passwords to transport, briidge.net Connect 3.0 makes it easy for users to connect with the brands they trust while enabling service providers to mitigate the privacy risks associated with usernames, passwords and personal verification questions.
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