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Automotive industry must embrace technology to drive growth(M2 PressWIRE Via Acquire Media NewsEdge) The automotive industry should take better advantage of advancing technology as businesses look to boost the bottom line, according to Sean Booth from Parkway Motor Group, a leading Volkswagen dealer. Parkway Motor Group, who has sites across the Midlands, has been working with data centre and communications company Node4 to provide a solution that will allow them to interact with customers through web chat from its new website. In addition, the car company has taken control of monitoring its communication by tracking all calls, emails and other correspondence through a single platform. It will enable them to better plan their business and enhance how they interact with customers. Sean Booth, Managing Director of Parkway Motor Group, said, When we approached Node4 to help us roll out a solution that would increase our communication, productivity and relationship with clients, we were surprised at the under-appreciation elsewhere of how technology can revolutionise a business. Within the motor trade business, theres a tendency to think of IT as a cost instead of an investment that can produce invaluable returns. The solution that Node4 worked along with Zeacom to introduce ensures all types of contact, arriving through different channels, are queued and answered appropriately, and that agents have all the customer information they require at their fingertips, whichever channel the enquiry takes. The application also produces reports for all channels, thus highlighting any areas where the customer experience could be improved. In addition, the software prompts agents to utilise troughs in incoming calls by carrying out other tasks such as answering e-mails or, via its outbound caller software, for example calling all customers whose MOTs are due shortly, inviting them to book appointments. The offering allows companies to add any number of further channels of communication to the mix and Parkway Motor Group plans to incorporate social media later this year. Andrew Gilbert, Managing Director of Node4, said, We always try to support our clients in any way we can to enable them to innovate and in this case, Parkway Motor Group are on their way to developing new ways of working that will not only be hugely beneficial to their balance sheets, but also to their customers. Using technology in new ways will be what separates innovative companies from their rivals in an increasingly competitive market. For more information, please visit http://www.Node4.co.uk For images and other press enquiries email [email protected] or contact the Node4 press team on 020 3357 9740 or 07947 541814. About Node4 Node4 is a specialist in data centre and communications solutions. Launched in 2004, the company has grown rapidly in the past eight years through its comprehensive service offering and the growth in demand for hosted IT from businesses all over the UK. Its competencies include cloud services, colocation, managed hosting through dedicated servers and virtualised environments, connectivity, SIP trunking and hosted telephony. It has four state-of-the-art data centre facilities, two located in Derby and one in Leeds and one in Northampton, which offer the latest in security technology, ensuring that even the most mission-critical applications are hosted securely and protected. The company aims to be one of the UKs major forces for colocation services in the UK and to this end, provides the highest levels of performance and system availability to its customers throughout the UK. Its cloud service, n4Cloud, is a high quality, high specification infrastructure that utilises Node4s network of data centres to offer businesses the ultimate in flexibility by allowing them to build their own cloud-based solution using a pick and mix approach. The n4Cloud can be part of a hybrid cloud, and businesses can keep specifically sensitive information on their own private infrastructure if they wish to do so. Node4 featured in The Sunday Times Tech Track 100 in both 2010 and 2011 and won 1st place for fastest growing Midlands Technology Company in the Deloitte Fast50 and 22nd in the UK. The company also featured in prominent positions in the Deloitte Fast 500 in 2010 and 2011, which recognises fastest-growing technology companies across Europe, the Middle East and Africa. Node4s Managing Director, Andrew Gilbert, was named European Data Centre Entrepreneur of the Year 2011 and Ernst & Young North and Midlands Young Entrepreneur of the Year 2011. Node4 is a Microsoft Silver Hosting Certified Partner, a Cisco Premier Certified Partner and also won the prestigious Cisco Innovation Award of the Year for the UK and Ireland. About Zeacom Zeacom, an Enghouse Systems company, is a leader in communications solutions delivering Multimedia Contact Center, Business Process Automation and plug-in Unified Communications functionality that bring customers closer. Established in 1994, every day more than 4,000 sites rely on our enterprise-quality solutions to improve the customer experience, increase productivity and understand their communications workflows. A managed Independent Software Vendor (ISV) on Microsoft Lync, Zeacom has partnered with NEC for 17 years, and is a Cisco Premier Partner and a registered member of the Avaya DevConnect program, with partners and offices in North America, Northern Europe and Asia Pacific. For more information go to www.zeacom.com. About Enghouse Systems Limited Enghouse Systems Limited is a leading global provider of enterprise software solutions serving a variety of vertical markets. Its strategy is to build a large diverse enterprise software company through strategic acquisitions and managed growth. Enghouse shares are listed on the Toronto Stock Exchange (TSX: ESL). Further information about Enghouse may be obtained from its web site at www.enghouse.com. ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. 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