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TMCNet:  Campaigner introduces new social sharing functionality

[August 25, 2012]

Campaigner introduces new social sharing functionality

Aug 25, 2012 (Datamonitor via COMTEX) -- Campaigner, an email marketing service and brand of j2 Global, Inc. that empowers companies to better attract and retain business through creative email marketing campaigns, will be introducing new features that integrate the two favored tactics. The new social sharing functionality allows businesses to take a more holistic approach to online marketing and brand development.

With the anticipated incorporation of the share-with-your-network (SWYN) functionality, email marketers' subscribers can now pass along emails they receive to their own networks via Facebook, Twitter, LinkedIn and Google+ using sharable permalinks. Available in both Campaigner's Email Editor and Smart Email Builder, email marketers can now amplify email marketing messaging by using the new Campaigner 'sharebar' and add social sharing links within emails. This allows subscribers to pass-along content like promotional offers and insightful newsletters to prospective subscribers. These new social sharing capabilities enable email marketers to be more discoverable, extend the reach and enhance the life of their email campaigns, and provide another means of building subscriber lists, the company said.

Campaigner has also added new functionality for customizing subscription management forms and messaging. Businesses can customize how subscribers can access and manage email preferences, edit their contact information, and opt-in or out of mailing lists and types of campaigns they receive. This allows email recipients to more change preferences, update their email address or unsubscribe completely using clear, dedicated forms and help ensure compliance with regulations such as CAN-SPAM.

As part of this functionality, users can control which mailing lists are exposed when subscribers update their preferences for a specific email campaign. In addition, it is now possible to make any mailing list visible or hidden, which can be useful to separate mailing lists used solely for internal contact groupings versus those mailing lists that your subscribers can opt-in or out of.

Additional features now available to Campaigner users include: compatibility support is now extended to include the latest versions of Firefox and Google Chrome browsers; Quicklinks enable frequently used and custom hyperlinks like subscription management and social media links to be stored and inserted into any email campaign; administrators can now add and manage other users within the primary account. New users can also log in using their own credentials; and Campaigner's Smart Email Builder, the tool for creating new emails, now includes more text formatting and alignment controls, as well as the ability to insert merged fields and Quicklinks support, the company added.

"The synergies between email marketing and social media are evident, particularly as email marketers explore the value of enabling their messages to be easily shared on social networks like Facebook and Twitter," said Paul Turnbull, Product Manager, Campaigner. "Instead of having to deal with both an email marketing service and social media management tool, customers now have the ability to share emails on multiple social platforms through one easy-to-use interface. We are excited to deliver on many of the top requests from our customers and look forward to meeting their evolving email marketing needs." Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

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