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Subway Introduces Subway TV & Radio PlatformMar 28, 2012 (Close-Up Media via COMTEX) -- Subway announced it is still taking every step to stimulate customers' appetites. Subway TV & Radio, comprised of Nexcom's fanless NDiS 161 media player and Real Digital Media's Neocast digital signage platform, serves as a communication medium for helping Subway franchisees better inform customers of available options and enhance in-store customer experiences. The Company said restaurants pose many environmental challenges. With long operating hours and variable temperatures, Subway TV & Radio, required a solution that could withstand these conditions to ensure successful playback of their promotional content, especially during peak times. Furthermore, due to the scale of the network rollout, Subway required a future-proofed hardware solution that could meet the demands of today as well as tomorrow, and could warrant against premature obsolescence. According to a release, Subway selected Nexcom's NDiS 161to solve this challenge. One of the essential aspects of playback in a restaurant environment is a fanless design. NDiS 161's fanless architecture deters environmental intruders, thereby increasing the durability and lifespan of the media players and protecting Subway franchisees' investments. Additionally, the NDiS 161 supports high-definition playback. As Subway content and digital signage application demands increase, the NDiS 161 will be able to support these challenges without requiring Subway to install new hardware. Delivered pre-loaded with the Real Digital Media Neocast embedded player software, the NDiS 161 media players arrive on site ready to "plug and play." Combined with a multi-year service support contract, SUBWAY has a technically robust and supported solution to ensure the success of their global rollout. The Company noted that at the core of this network will be the Nexcom fanless media player NDiS 161. Built to last, this solution is aimed to help companies like SUBWAY have confidence in their network infrastructure, so they can deliver their messaging more efficiently and serve customers better. Nexcom is dedicated to enhancing the value of its customers' businesses by continuing to develop products incorporating the latest technology and working closely with global partners to meet critical requirements. ((Comments on this story may be sent to [email protected])) |