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TMCNet:  : AutoAct adds new call and leads management tools to improve sales leads handling and advertising performance

[September 28, 2011]

: AutoAct adds new call and leads management tools to improve sales leads handling and advertising performance

Sep 28, 2011 (M2 PRESSWIRE via COMTEX) -- London, Berlin, Stockholm: AutoAct, Germanys leading automobile sales management system developed by mobile.international GmbH, is introducing new phone call management tools for its business advertisers using the AutoAct management system for professional customers, following a hugely successful test period.

The new functionality of the AutoAct web application is powered by Freespee, the Swedish advertising technology company, and it enables car dealers to increase advertising performance by capturing all incoming phone leads and measuring the quality and source of the leads. The new technology enables access to call data, SMS reminders and even voice mail through the web interface. Co-workers can share and comment on the information between each other for improved customer service.

Freespees technology is now fully integrated into AutoAct, a system used by thousands of car dealers every day. The deal marks the beginning of a strategic partnership between Freespee and mobile.international GmbH, giving Freespee access to Central Europes vast car advertising market.

Martin Tschopp, General Manager of mobile.international GmbH & eBay Classifieds Central Europe, comments: "Thanks to our new partnership with Freespee we can provide a more convenient handling and analysis of phone calls as an integral part of AutoAct. This valuable function allows car dealers not only to improve the tracking of their phone leads, but also to measure the real performance of their marketing channels. We found out that mobile.de is delivering on average at least 3 times as many leads as any of its direct competitors.

Phone calls and voicemails, using regular phones, are integrated into the AutoAct web dashboard where car dealers can make use of complete leads history, geographical targeting and leads quality information. Phone calls and voicemails can be commented on and shared among staff. SMS is used to inform staff about important activities. All information is displayed by advertising channel, which helps in optimising marketing spend and staffing of the sales teams from the smallest dealerships to the largest chains.

We are delighted to announce this major partnership with mobile.international GmbH and in particular we are very excited to see the fast uptake by German car dealers continue from our test period, says Carl Holmquist, Founder and CEO of Freespee. Consumers and car sales reps can now benefit from not having to live with leads getting lost, as Freespee is making phone calls and voicemail as easy and visible in the CRM tool as email is today. Holmquist continues.

Through AutoAct, mobile.international GmbH joins the ranks of dozens of leading European ad networks cooperating with Freespee to improve their advertising performance by using the Freespee call monetisation technology.

Notes to Editors About AutoAct AutoAct is a free web-based application, developed by mobile.international GmbH, which allows dealers to manage their customer files and their vehicle stocks quickly, easily and conveniently, wherever they may be. It helps dealers to organize their day-to-day vehicle sales both online and offline. AutoAct offers numerous functions for the creation of a wide variety of documents as well as for the management of vehicles and customer data.

The software supports export to all relevant vehicle markets in order to take account of the importance of online marketing for dealers. AutoAct is also a powerful tool to manage marketing activities including market and vehicle information, customer finance and leads management with the new phone call management tool.

The proximity to Germanys leading Internet vehicle market mobile.de enables AutoAct to offer a search function of the latest mobile.de vehicle stock to provide an overview of the market. The finance tool enables car dealers to make inquiries with banks about financing easily and quickly.

http://www.autoact.de For mobile.de information, please contact: mobile.international GmbH, Dirk Voltz, Senior Manager Corporate Communications, Marktplatz 1, 14532 Europarc-Dreilinden, Tel: +49 (0)30 8109-7209, Email: dvoltz@team.mobile.de About Freespee Freespee is the European leader in call monetisation technologies for the on-line advertising industry.Freespee provides an open platform to the internet advertising companies to make phone calls an integral part of sales leads management.

Freespee offers turnkey solutions and APIs for the tracking, billing and commissioning of phone leads, empowering partners to increase advertising performance and fully monetise call conversions with CPA Phone Calls.

The company currently operates in 14 countries, serving 25+ of the largest performance-based local, affiliate, classified and mobile ad networks.

http://www.freespee.com For Freespee information, please contact: Freespee AB, Juhani Polkko, VP of Marketing, Villavgen 7, SE-75236 Uppsala, Sweden, tel: +358 9 8860 2860, Email: juhani.polkko@freespee.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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