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VEGAS.com Launches "Everyone Knows Something about Vegas" CampaignLAS VEGAS, NV, Jun 09, 2011 (MARKETWIRE via COMTEX) -- The experts at VEGAS.com are launching a new advertising campaign focusing on the humorous misconceptions when traveling to Sin City, titled "Everyone Knows Something about Vegas." The campaign will feature two national TV spots and an additional six to eight commercials launching throughout the next year, airing both nationally and also in major feed markets such as Los Angeles, San Francisco, Houston, Dallas, and Chicago. Think there are no time zones in Vegas? Explaining European sunbathing to your coworkers? While everyone "knows" something about Vegas, VEGAS.com is the trusted expert for travel information and purchasing everything needed for a memorable trip, including Las Vegas hotel rooms, shows and nightclubs. Produced by Sun Media Productions, located in Las Vegas, all commercial spots were filmed in the heart of the city with the backdrop of the sparkling Strip and can be viewed at www.vegas.com/experts. "We're excited to see the launch of this new campaign come to life," said Dan Hippler, vice president of marketing for VEGAS.com. "Our focus is to continue to be the number one trusted expert for information and travel purchases for Las Vegas." In cooperation with the campaign, VEGAS.com will introduce a new bi-weekly series which will show actual VEGAS.com experts going behind the scenes to give viewers a look at top Vegas hot spots. The first such lesson shows the art and style of flair bartending at Rock & Rita's located in the Circus Circus Las Vegas Hotel & Casino. The new series can be viewed at www.vegas.com/experts. About VEGAS.com VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including Las Vegas hotel rooms, Las Vegas Air & Hotel Packages, Las Vegas show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, seven days a week, 365 days a year to complement the information on www.VEGAS.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 50 locations including the Palms, Paris, Harrah's, Bally's, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years. Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=1640058 SOURCE: VEGAS.com |