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Square Enix, Namco, Sega and Taito Join Forces to Distribute Mobile Phone Content in China
[September 27, 2004]

Square Enix, Namco, Sega and Taito Join Forces to Distribute Mobile Phone Content in China

TOKYO, Sept. 27 /PRNewswire/ -- Square Enix, Namco, Sega and Taito announced the companies will combine efforts to distribute mobile phone content in China.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030403/SQUARELOGO)
The agreement will allow users in China to access content from Square Enix, Namco, Sega and Taito that stands out in the oversaturated market. The four companies will license their mobile phone content to SQUARE ENIX WEBSTAR NETWORK TECHNOLOGY CO., LTD. (BEIJING), a subsidiary of Square Enix in China (SEW). SEW will sublicense BeiJing Mobit Information Technology Co. Ltd., which has been approved for providing service throughout China, to distribute content from the four companies through the mobile content distribution services of China Mobile Communication Corporation, the top mobile network operator in China.


SQUARE ENIX WEBSTAR NETWORK CO., LTD. TECHNOLOGY (BEIJING)
15F,DaHang JiYe Plaza,
Yuan No.33 Renda North Road
Haidian District,Beijing China


Led by President Keiji Honda, the company was formed in December, 2001. Currently it is operating the online game "Crossgate" (Chinese version) to an user-base of 14,000,000. Mobile content service also began in Shanghai, February 2004.



Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030403/SQUARELOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, [email protected]

Square Enix, Inc.


CONTACT: Sonia Im, [email protected], or Felice Wu,[email protected], both of Square Enix, Inc., +1-310-846-0400; orDoug Schneider, [email protected], or Natalie Svider,[email protected], both of Ruder Finn, +1-310-479-9929, for Square Enix


Web site: http://www.squaresoft.com/

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