TMCnet News
ActiveCampaign expands its Customer Experience Automation (CXA) platform to help sales teams automate personalized customer interactions across the customer lifecycleCHICAGO, March 31, 2020 /PRNewswire/ -- ActiveCampaign, the leader in Customer Experience Automation (CXA), today announced its expanded sales functionality, which includes custom and pre-built sales automations, a built-in CRM, and native integrations like Google Sheets and Slack. ActiveCampaign's CXA platform has everything growing companies need to make connections scalable, by automating personalized communications that engage customers on an individual level through all channels. Recognizing that sales teams play a critical role in delivering on customer experience, ActiveCampaign is extending its CXA functionality to give sales teams the visibility and functionality necessary to align their day-to-day tasks more closely with broader marketing campaigns, as well as individual customers' interests, needs, and timing. ActiveCampaign takes a unique approach that removes the barriers created by legacy email, marketing automation, CRM, and service and support solutions. By giving growing organizations a customer-centric and connected view across all marketing and sales interactions, sales teams can have more meaningful sales discussions, collaborate on outreach more effectively, and better prioritize their pipelines. ActiveCampaign's Customer Experience Automation platform includes the following functionality for sales:
"When we looked at the sales and marketing technology landscape, we realized that more and more tools were being brought to market to try to improve the customer experience, but none of them solved the real problem, which was the siloed approach," said Tony Newcome, CTO of ActiveCampaign. "Customer Experience Automation fundamentally changes the way businesses engage customers through the lifecycle, and as customers take advantage of this limited-time opportunity, we hope they will realize the benefits of removing silos and giving sales teams a customer-centric view." Sales teams can start a free trial at https://www.activecampaign.com/trial, no credit card required. About ActiveCampaign ActiveCampaign's category-defining Customer Experience Automation Platform helps over 95,000 businesses in 161 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, Wordpress and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation on G2.com and is the 2020 Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. Press Contact:
View original content to download multimedia:http://www.prnewswire.com/news-releases/activecampaign-expands-its-customer-experience-automation-cxa-platform-to-help-sales-teams-automate-personalized-customer-interactions-across-the-customer-lifecycle-301032288.html SOURCE ActiveCampaign |