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Gleantap launches AI technology to help Gold's Gym & Planet Fitness reduce member attrition rate by 16%AUSTIN, Texas, Dec. 5, 2019 /PRNewswire/ -- Gleantap, an industry-leading member engagement platform that services brands such as Planet Fitness & Gold's Gym, announced the launch of its AI engine that will help the franchises predict when a member is likely to churn and engage them appropriately at the right time to keep them coming back. To date, using its automated technology, Gleantap has helped clients reduce their attrition by 16% on average, leading to tens of thousands of dollars in revenue for clients. With the new AI engine, Gleantap now expects to further increase that number. "On average, we are able to increase our client's member lifetime value by 25%. Our clients are consistently pleased to see the increase in their ROI month over month," says Andrea Grbavac, Gleantap's Director of Marketing. Onboarding New Brands Gleantap's platform engages 2 million members across 300+ fitness locations, while also providing expert retention advice to its clients. "What's impressed us the most is the level of service outside of the platform. As self-service platforms become everyday in this industry, having a team to help think through and execute campaigns is a game changer. We think of Gleantap as not only a powerful tool but an extension of our team," says Chris Epper, Planet Fitness Franchise Raising Investment through Crowdfunding About Gleantap
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