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Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration CapabilitiesFolloze, the leading B2B Customer Engagement Platform, today announced substantial enhancements and new data integration capabilities for its cutting edge AI-powered full-cycle personalization engine that transforms how B2B enterprises engage, convert and win target accounts. According to Forrester (News - Alert), 89% of digital businesses recognize the value in investing in personalization in order to deliver the right message to the right customer, at the right time. However, many businesses struggle with gathering the right data and effectively putting it into action to deliver a truly valuable customer experience. Folloze's full-cycle personalization engine enables enterprises to create highly engaging and data powered hyper-personalized experiences across every customer touchpoint initiated by marketing or sales, by incorporating unique visitor, account, predictive, and intent data -- resulting in increased conversion, greater pipeline and improved sales velocity. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190814005219/en/ (Graphic: Business Wire) Folloze's new partner integrations bring even more data into the equation, enabling higher accuracy and higher-quality engagements with target accounts. The company has introduced a new strategic integration with Demandbase dynamic audiences that allows enterprises to quickly and easily create intent-based personalized experiences for omni-channel campaigns, including Demandbase Targeting Solution, field campaigns, or social. It also introduces the new identity mapping open framework that leverages customers' known identities for personalization and analytics, integrated with Salesforce and Oracle Eloqua (News - Alert). Key features include:
"B2B buyers value and expect hyper-personalized, interactive, and curated experiences throughout their entire journey - from the very first interaction," said David Brutman, Co-Founder and Chief Product Officer at Folloze. "Prior attempts to address this led to first generation solutions such as lightweight web personalization. But a next generation solution like Folloze leverages access to intent, location, and other relevant data on prospects, coupled with AI, to create deep full-cycle personalization. This empowers marketers and sales teams to create personal interactions, and strong, meaningful customer relationships and trust. And trust, in the end, is what drives business." Forward thinking businesses are rapidly adopting full-cycle personalization and already seeing real-world results - quickly and substantially increasing their number of engaged accounts. To learn more about Folloze's full-cycle personalization and sales acceleration capabilities, join their webinar on Wednesday August 21 at 10:00 AM PT (1:00 PM ET), or visit www.folloze.com.
About Folloze
Folloze is headquartered in San Mateo, CA (News - Alert) with a development center in Tel Aviv, Israel. View source version on businesswire.com: https://www.businesswire.com/news/home/20190814005219/en/ |