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TMCNet:  GoPro(R) Launches HERO3+(R) A Smaller, Lighter Evolution of Best Selling Camera

[October 01, 2013]

GoPro(R) Launches HERO3+(R) A Smaller, Lighter Evolution of Best Selling Camera

SAN MATEO, California, Oct 01, 2013 (PR Newswire Europe via COMTEX) -- - GoPro Enables New Era of Personal Content Capture & Sharing SAN MATEO, California, Oct. 1, 2013 /PRNewswire/ -- GoPro [] today announced the availability of its new HERO3+ line of cameras [], featuring a 20% smaller and lighter design and 30% better battery life than previous models. These upgrades combined with an improved lens and convenient new video capture modes to produce the most advanced and easy-to-use GoPro, yet. In addition, GoPro announced several new mounting accessories that further enable immersive content capture during any activity. The HERO3+ line of cameras and accessories are now available at [] and at select retailers worldwide.

To view the multimedia assets associated with this release, please click: [] (Photo: [] ) GoPro is enabling people to capture and share life experiences in a way that was never before possible. Prior to GoPro, it was very difficult for anyone to capture content of themselves doing anything without having the help of someone else to film them. GoPro has enabled a new era of self-documentation whereby people can now easily wear or mount miniature ultra wide-angle GoPro cameras to record themselves doing just about anything, anywhere. The result is a surge of immersive user-generated and professional content made possible by the versatility and affordability of GoPro's cameras and accessories. An average of three GoPro "tagged" videos are uploaded to YouTube every minute, and GoPro is used by the world's leading production companies to help produce some of today's most engaging film and television content.

Video: The HERO3+ Black Edition Camera - Smaller, Lighter, Mightier Still [] In addition to being the best-selling camera globally in consumer markets*, GoPro's HERO3 camera has also been the best-selling camera to professional production companies, on a volume basis. The National Academy of Television Arts & Sciences recently awarded the HERO3 camera an Emmy for its contributions to filmmaking and television production.

"We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren't possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next," remarks award winning producer, Mark Burnett.

"The HERO3+ illustrates GoPro's commitment to innovation. We took the world's best-selling ultra compact camera and made it better because we're relentless in our pursuit of delivering the best possible user experience to our customers. We saw that we could make the HERO3+ significantly smaller and lighter while at the same time increasing battery life 30%. We saw the opportunity to design a sharper lens, so we did it-improving GoPro's already highly regarded image quality. And we thought up exciting new features like SuperView, which enables the world's most immersive wide-angle video. These are all features that we as passionate GoPro users want for ourselves, and we're excited to share them with our customers around the world," said Nicholas Woodman, Founder and CEO of GoPro.

The HERO3+ Black Edition [] - The Most Advanced GoPro Camera Yet.

The HERO3+ Black Edition camera has a suggested retail price of $399.99.

The HERO3+ Silver Edition [] - 2x More Powerful.

The HERO3+ Silver Edition camera has a suggested retail price of $299.99.

New Mounts, More Versatility, Better Content GoPro is the world's 2(nd) largest camera accessory brand* thanks to its industry-leading line of wearable and gear-mountable accessories. Mounts [] and accessories [] are key to enabling the life-capture creativity of millions of GoPro customers around the world. GoPro announced today several new mounts, including: Check out other new mounts and accessories at: [] Awesome Edits Made Easy: GoPro Studio 2.0 While HERO3+ cameras and accessories make it easy to capture incredible footage, GoPro Studio 2.0 makes it easy to edit and share incredible videos. New to Studio 2.0 are GoPro Edit Templates-customizable templates of some of GoPro's best videos made available for free to users. It's as easy as picking out a GoPro video you like and dropping your own GoPro clips into the pre-made edit template. Killer soundtracks are included and all the edits are stylishly timed to the music by GoPro's famous production team. Now anyone can easily create professional-looking videos, making it more fun than ever to GoPro.

Studio 2.0 Studio 2.0 is available for free download on [] About GoPro GoPro makes the world's best selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities. GoPro's HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro's products are sold in more than 35,000 stores in over 100 countries worldwide and direct via

GOPRO(R) and HERO(R) are trademarks or registered trademarks of Woodman Labs, Inc. in the United States and other countries. All other company, product names are trademarks or registered trademarks of their rightful owners.

* Source: The NDP Group Digital Imaging and Camcorder Report & Internal GoPro Sales Data Photo: Photo Desk, CONTACT: Rick Loughery,, 858-324-2600 Web site:

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