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TMCNet:  Service Objects introduces new email validation product

[September 02, 2013]

Service Objects introduces new email validation product

Sep 02, 2013 (MarketLine via COMTEX) -- Service Objects, Inc., a provider of contact validation services for businesses, has introduced its new email validation product, DOTS Email Validation 3.

The service enables companies to instantly identify fraudulent and invalid email addresses hiding within a contact database - helping to avoid millions in lost sales, countless hours of wasted compliance efforts or being blacklisted by the email service providers (ESPs) delivering their emails.


Leveraging the world's leading algorithms and email data to verify that addresses are genuine and deliverable, DOTS Email Validation 3 uses a four-level testing approach, which includes autocorrection, validation, verification and quality scoring, to reduce bounces by 90 percent. This service further sets itself apart with its proprietary auto-correction feature for fixable errors, cleaning email addresses and removing extraneous text and typos with unmatched speed - performing hundreds of thousands of transactions per domain per day, the company said.

"Over the last decade, we've validated almost a billion email addresses for our clients," said Geoff Grow, CEO. "Email Validation 3 now integrates email cleansing and the latest email verification techniques into a single transaction. As a result, the service is faster and more accurate than ever." In connection with the four-levels of testing, DOTS Email Validation 3 performs over 50 proprietary tests, to divide each email into three scoring categories 'accept,' 'reject' or 'review'. Businesses can identify their best emails using rules set by business needs. Users will also benefit from advanced verification tools such as secondary warning flags and specific codes that indicate if an email address is fraudulent, disposable, vulgar or a spam trap.

A summary of DOTS Email Validation 3 benefits include: syntax validation which confirms the address complies with IETF standards and evaluates address for compliance with domain specific rules; live DNS check verifies that the domain exists and has a valid mail exchange (MX) record in the Domain Name System; mailbox-level testing; and advanced integrity checks adjusts for SMTP servers that are set-up to thwart incoming requests for information and utilizes proprietary techniques for calculating an email's integrity, the company added.

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