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TMCNet:  Leading Mobile User Acquisition Platform, Taptica, Launches a Solution for Video Ads

[May 23, 2013]

Leading Mobile User Acquisition Platform, Taptica, Launches a Solution for Video Ads

SAN FRANCISCO, May 23, 2013 /PRNewswire via COMTEX/ -- Video Ads Will Run Alongside Full Page & Banner Ads - Advertisers Gain a Unique "Mobile Takeover" Capability Taptica, the leading mobile user acquisition platform, has launched a unique solution for video ads enabling its SDK to support multiple ad types including video, giving advertisers further opportunities to enhance their campaigns.

Advertisers have always been keen for such a solution. However, recent findings show that it's equally as beneficial for publishers. On Taptica's platform, publishers are making 80% more money with video ads. This has motivated publishers to find ways to place video ads and full page ads in smarter and more user friendly ways inside their apps. This gives advertisers "Mobile Takeover" capabilities, allowing them to get their message out across multiple ad creative and acquire users more affectively.

Advertisers utilizing video and full page ads reap many benefits as it's proven that 90% of users that come from video ads complete a game tutorial compared to 50% of users from other ad types. In general, LTV of users that come from video and full page ads is 6-10X more than that of users that come from standard banner ads from the same demographic.

These numbers mean that publishers and advertisers are now keener on working with video and full page formats.

"We have noticed a tremendous shift in our platform recently whereby both advertisers and publishers are finding video and full page ads more lucrative" said Kobi Marenko, President of Taptica. "Enabling different ad creatives on our SDK allows us to create a seamless synergy between advertiser and publisher resulting in much more affective campaigns for both sides".

Taptica offers its solution for video ads alongside different ad types such as display ads, push notifications, floating ads, rich media ads, Facebook ads and more, enabling the platform to optimize campaigns further by serving the most affective ad type at any moment.

About Taptica: Taptica is a leading mobile user acquisition platform that offers brands and app developers a full suite of advertising and monetization solutions, bringing value to thousands of clients by helping them acquire profitable users and generate meaningful revenue.

Press Contact: Naama Hillman T: +972-(0)9-9532707 SOURCE Taptica NewsItemId=enUK201305223050&Transmission_Id=201305230400PR_NEWS_USPR_____enUK201305223050&DateId=20130523

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