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TMCNet:  iJento to extend its leadership in customer intelligence with $8M funding led by MMC Ventures, Nauta Capital and Oxford Capital Partners

[October 29, 2012]

iJento to extend its leadership in customer intelligence with $8M funding led by MMC Ventures, Nauta Capital and Oxford Capital Partners

LONDON & PORTLAND, Ore. & SYDNEY --(Business Wire)--

iJento, a technology leader in digital and multichannel customer intelligence today announced that it has received an $8 million equity investment led by MMC Ventures and existing investors Nauta Capital and Oxford Capital Partners, to fuel its global growth and market leadership.

This new investment in iJento is driven by several key factors:

  • Market opportunity: digital and multichannel customer intelligence is an explosive global market with customer centric organizations investing heavily in specialist technology and services that provide a full understanding of their customers.
  • Business value: iJento is enabling organizations to observe individual customer journeys, identify high value consumer segments and target customers with highly relevant and timely information and offers. This is delivering significant bottom line results to its clients including LV= Insurance which has quoted a 26% increase in sales conversions thanks to multichannel customer intelligence supported by iJento.
  • Unique technology: iJento retrospectively stitches together unique visitors across multiple devices and channels and applies highly configurable business rules without loss of scalability, allowing the efficient creation of a single digital view of each customer. The iJento platform delivers an open enterprise-architecture relational datamart for integrating, storing and analyzing individual customer data.
  • Leverage strategy: The iJento platform enhances existing players in the web analytics market (including Google Analytics, Adobe (News - Alert) SiteCatalyst and Webtrends Analytics) to allow customers to achieve next-generation analytics and customer intelligence. In addition to a direct sales model the Company is partnering with some of the world's leading analytics and digital marketing related technology companies and consulting firms to deliver even greater value to their customer bases.

Jon Coker, Investment Director for MMC Ventures is appointed to the iJento Board and said: "We are very excited to be investing in iJento at this growth stage. We believe it is time for the next generation of analytics that gives a true, granular understanding of customer behavior in an increasingly multichannel world. We see iJento as the leading provider in this next wave, demonstrated by reference customers including, LV= and Cheapflights Media, whose digital offerings are leading their sectors. Personally I am looking forwad to joining the Board and working with an exceptionally talented group of people."

Nauta Capital and Oxford Capital Partners have invested in iJento for a second time having seen 40% growth in 2011 and the opportunity to rapidly scale the business over the next few years, particularly in North America. "We are totally committed to supporting iJento's plans to take a leadership position in this fast emerging market segment. Joining vast amounts of disparate customer data, performing meaningful analysis and extracting high value business insights is the difference between brand winners and losers. iJento is the perfect partner for any organization looking to exploit sophisticated analytics for deep customer engagement and market share," said Carles Ferrer, General Partner with Nauta Capital.

Peter Ryan, Chief Executive of iJento, said: "The new investment will support iJento's recent launch into the US market, its expansion in EMEA and Asia-Pacific and its continued product development program which is innovating digital and multichannel customer intelligence solutions for existing and new customers. This investment demonstrates further confidence in our team and the go-to-market strategy. We are excited to be approaching 2013 with this new injection of capital which will drive our business plan forwards and enable many more organizations around the world to improve their digital marketing and customer intelligence strategies."

For more information about iJento, its products and solutions please visit:

About iJento

iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple domains, devices and channels. iJento leverages existing web analytics (e.g. Adobe SiteCatalyst, Webtrends Analytics and Google (News - Alert) Analytics) and business intelligence investments and delivers a fast and ROI driven multichannel customer intelligence solution. The company helps major brands and businesses including Allianz, Cheapflights Media,, LV= and Tesco Bank get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. The result is continuously improved customer engagement, marketing performance and business growth. iJento is an international company with offices in the UK, USA and Australia. Website: Follow @iJento.

About MMC Ventures

Founded in 2000, MMC Ventures is an active investor and award-winning venture fund manager, focused on technology-enabled sectors where the UK is a world leader - particularly financial and business services, business software, digital media and eCommerce. Having raised a total of c. £100 million, MMC invests around £10 million per annum, in a combination of new investments and add-on capital for existing portfolio companies. MMC specializes in fast-growth early-stage UK-based businesses, partnering with entrepreneurs and impressive management teams to achieve substantial scale and profitability. MMC's existing portfolio includes Alexandalexa, Base79, Interactive Investor, Knowledgemill, LoveHomeSwap and Reevoo. For more information, please visit:

About Nauta Capital

Nauta Capital is a venture capital firm specialized in early stage technology companies. Investment targets are focused in three verticals: wireless, enterprise software/security and eCommerce/Internet, have strong growth potential and a vocation to develop international markets. Nauta has $230 million under management and invests in Western Europe and the USA. Nauta has offices in Barcelona, Spain, and Boston (MA), USA. For more information, visit:

About Oxford Capital Partners

Founded in 1999, Oxford Capital Partners (OCP (News - Alert)) is a specialist investment company, managing private equity funds on behalf of institutional and private investors. Specifically, OCP focus on growth capital and venture capital: nurturing innovative businesses at a point in their development when strategic and financial assistance will significantly enhance the opportunities for international success. For more information visit:

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