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TMCNet:  The Times Square Alliance and Countdown Entertainment Release Free App for Apple and Android Devices

[December 22, 2011]

The Times Square Alliance and Countdown Entertainment Release Free App for Apple and Android Devices

Dec 22, 2011 (Close-Up Media via COMTEX) -- The Times Square Alliance and Countdown Entertainment, organizers of Times Square New Year's Eve, along with their partners, Toshiba and Livestream, have launched the 2012 official Times Square Ball App, specially designed for Apple and Android mobile devices.

According to a release, the free app is designed to put fans up close and personal with the New Year's Eve Ball in Times Square, no matter where they are in the world.

The 2011 New Year's Eve celebration marked the launch of the first official Times Square Ball App, which was downloaded more than 174,000 times, across 163 countries, within a two-week period.

New Year's Eve revelers sent more than 30,000 personalized cards to friends and family, directly from the app. The most popular card, the rainbow Times Square Ball, was shared more than 6,000 times, and as a result of its incredible popularity, it has been chosen as the face for the 2012 official Times Square Ball App.

More than 75,000 photos were submitted through the Times Square Ball App over the course of the New Year's Eve festivities. Those photos were also shared across revelers' Facebook and Twitter accounts and viewed more than 70,000 times. The photos with the most likes were featured on the Toshiba Vision screen at the top of each hour throughout the 2011 New Year's Eve festivities.

Among the app's many features is the live, six-and-a-quarter-hour, commercial-free mobile stream of New Year's Eve in Times Square powered by Livestream, including musical performances before midnight and live throughout the night, and the ability to participate in the celebration.

Toshiba, the Times Square New Year's Eve official Countdown Sponsor, is providing an opportunity for users of the app to see their photos on the Toshiba Vision sign directly below the Times Square Ball on New Year's Eve.

The Times Square Ball App is now available worldwide for free download through Apple's App Store for iPhones or other Apple devices or via The App Market for Android phones and devices. The app can be found in Entertainment, Travel, and News categories.

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