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TMCNet:  Bytemobile Forecasts Video to Account for More Than 60% of Total Mobile Network Traffic in 2011 - Strain on Capacity to Continue With LTE Roll-Outs

[January 17, 2011]

Bytemobile Forecasts Video to Account for More Than 60% of Total Mobile Network Traffic in 2011 - Strain on Capacity to Continue With LTE Roll-Outs

SANTA CLARA, Calif. --(Business Wire)--

Bytemobile (News - Alert), Inc., the leading provider of Smart Capacity™ solutions for mobile network operators, today announced the appointments of Ronny Haraldsvik as vice president of Global Marketing and Michael Laudon as vice president of Engineering. These additions to the company's senior management team reaffirm its commitment to the ever-growing capacity challenge facing carriers on a global scale.

Bytemobile data shows that video became the dominant form of mobile data traffic in 2010 - accounting for more than 40 percent of the total volume in wireless networks worldwide. With the rise of full-length and studio-quality videos and live streaming of multimedia content on mobile devices - as well as the emergence of two-way video communications - Bytemobile expects mobile data traffic to spike to an all-time high in 2011.

Based on an analysis of data trends across its customers' wireless networks, Bytemobile expects to see the following developments in the coming year:

? Video-based content will account for over 60 percent of network traffic, up from approximately 40 percent in 2010

? Personal video communications will dominate wireless network capacity, such that 10 percent of subscribers consume 90 percent of total network traffic

? Next-generation smartphones will lead to the consumption of bandwidth-intensive content and subscribers will continue to consume available network capacity even as operators roll out LTE (News - Alert)

? Operators will add "Smart Capacity" solutions to both the data centers and the packet core of their networks to better utilize capacity for rising traffic demand. These solutions combine caching, content filtering, policy enforcement, access control, and capacity control points to create smarter networks for managing existing capacity. This helps operators protect their existing investments, control operating expenses and defer new capital expenditures. With Smart Capacity management, they can increase customer satisfaction and reduce subscriber churn.


"For network operators, Bytemobile® Smart Capacity platforms deliver the industry's most scalable and flexible subscriber profile and capacity management platform for video and other multimedia applications," said Adrian Hall, chief operating officer of Bytemobile. "With a solid leadership team in place, we are confident that we can help operators grow in line with the increased demand for capacity on their networks. The appointments of Mike and Ronny ensure the continued development of innovative products and awareness of Bytemobile's industry leadership for capacity management."

With 22 years of industry experience, including a decade in wireless, Mr. Haraldsvik has a deep understanding of the challenges facing network operators. Most recently, he held the position of vice president of Marketing at SpiderCloud Wireless, a provider of E-RAN systems for mobile operators. Previously, Mr. Haraldsvik served as vice president of Mobile Broadband at Qualcomm (News - Alert) and has held vice president roles at Flarion Technologies and Nortel Networks. Earlier in his career, he served as director of field marketing at Bay Networks. Mr. Haraldsvik earned a B.A. degree in Business from the University of San Francisco.

Michael Laudon joins Bytemobile from Silver Spring Networks, where he was vice president of Engineering Quality and Product Operations. Previously, he served as vice president of Engineering at Force10 Networks where he was responsible for all hardware development programs on the E-Series chassis based switch/router. Prior to his ten-year career at Force10 Networks (News - Alert), Mr. Laudon was the co-founder and director of Systems Engineering at Sundance Technology, Inc. He holds a M.S. and B.S. in Electrical Engineering from the University of Wisconsin.

Watch for the release of Bytemobile's First-Quarter 2011 Mobile Minute Metrics report. Download Bytemobile's quarterly Mobile Minute Metrics reports for 2010 at http://www.bytemobile.com/news-events/thought_leadership.html.

Visit Bytemobile at Mobile World Congress (News - Alert) in Barcelona, February 14-18 (Hall1, 1F05)

About Bytemobile, Inc.

Bytemobile's Smart Capacity platforms give mobile operators more control of existing network resources to manage escalating subscriber demand for capacity due to video and other bandwidth-intensive content and applications. By deploying these platforms in the mobile packet core, operators can defer costly network capital expenditures and control operating expenses, while improving revenue growth and profitability. Smart Capacity solutions from Bytemobile® have been deployed with over 125 operators in 60 countries, including 8 of the world's top 10 tier-one carriers. To learn more, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo and Smart Capacity are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.


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