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TMCNet: Earns 2008 WebAward: Best Directory or Search Engine

[November 10, 2008] Earns 2008 WebAward: Best Directory or Search Engine

DARIEN, Conn., Nov 10, 2008 /PRNewswire via COMTEX/ --
Search engine for medical professionals honored for second consecutive year, the leading search engine for medical professionals, today announced it received a 2008 WebAward from the Web Marketing Association. SearchMedica was named Best Directory or Search Engine.

"Medical professionals who use SearchMedica constantly provide feedback, and in the last year we continued incorporating that input and made a great deal of improvements and changes to SearchMedica," said Edward Grossman, senior vice president of digital media and acquisitions for SearchMedica. "We always appreciate hearing from medical professionals about how they use SearchMedica in their practice, but receiving this honor from the Web Marketing Association shows the greater online community also acknowledges SearchMedica's progress in presenting Web content more practically to medical professionals."

More than 2,400 sites from 45 countries were evaluated across 96 industry categories during this year's WebAwards. Each site was evaluated by three or more expert judges based on Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of Use. SearchMedica consistently scored well above industry and WebAward averages on all seven criteria.

"[It is] hard to judge a search engine, but [SearchMedica] can be added into one's own site, and the design is good," said one WebAward judge of SearchMedica. "The returned search seemed useful and the related topics correct. Strikes me as a brilliantly made...and immensely useful site. Too clever for me."

The highest score in any given category wins Best Web site of that industry, while other high achievers in the same category are awarded the Outstanding Website WebAward or the Standard of Excellence WebAward.

"While we are honored to be recognized as the best in the industry, it is even more encouraging to hear the judges say SearchMedica is 'too clever,'" Grossman continued. "We created SearchMedica in response to the frustrations of doctors trying to search for clinical information on mainstream search engines amidst all the consumer clutter. This means we have accomplished what we set out to do. Without a medical background, not much of what a user finds through will make much sense."

In 2007, received a Standard of Excellence WebAward for its outstanding user experience.

About indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since is advertiser supported, medical professionals pay nothing to use the search engine. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research and evidence-based articles written for practicing healthcare professionals. SearchMedica is currently available at

About the Web Marketing Association:
The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and web development. Staffed by volunteers, this organization is made up of marketing, advertising, public relations and web design professionals from around the world who share a passion for improving the quality of advertising, marketing and web site development on the Internet today and in the future.

The primary tool used to raise the standard of excellence in the Internet is through professional competitions. The WebAward Competition is the premier showcase for Web site development in more than 96 industry categories.


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