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Pitney Bowes Business Insight Extends Country Coverage for Geocoding Module

August 26, 2010

Pitney Bowes Business Insight has announced expanded country coverage for Geocoding Module.

The Enterprise Geocoding Module, which is a part of the Pitney Bowes Spectrum Technology Platform v6.4 has been designed to provide accurate location-based information for Mexico, the Czech Republic, and Hungary. The extended support within the Spectrum Technology Platform will provide a wide range of spatial data and international geocoding functionality for detailed location intelligence analysis and demographics assignment, making it easier for organizations to serve their customers better.

The Spectrum Technology Platform is a modular platform designed to provide organizations with enterprise-wide data quality, data integration and location intelligence. Using its multi-domain platform design, Spectrum is capable of enhancing the quality of customer, location, financial and product data to provide a deeper insight into an organization’s master data management and business intelligence initiatives.

Navin Sharma, director of global product strategy for data quality, Pitney Bowes Business Insight stated that with location intelligence solutions organizations across the globe can make informed decisions about risk exposure, new markets and competitive threats. Sharma added that geocoding is the basis of location intelligence and by using Pitney Bowes Spectrum Technology Platform customers can perform sophisticated address-level geocoding, making location analysis easier while being able to drive more intelligent business decisions.

Knowledge of a company’s assets especially in high risk zone is crucial to risk exposure management. In such a scenario, accurate geocoding and analysis can save a company millions of dollars in financial risk.

The Integrated geocoding functionality within the Spectrum data quality solution provides a higher level of accuracy as the address data is cleaner. For any organization, better quality of policy data reduces its exposure to risk which in turn can lead to better discounts and savings between brokers and reinsurers.

Vinti Vaid is a contributing editor for ContactCenterSolutions. To read more of Vinti's articles, please visit her columnist page.

Edited by Marisa Torrieri