Contact Center Solutions Featured Article

AmberLeaf and Birst Provide Powerful Analytics to Clients

May 07, 2009

AmberLeaf, a specialist in sales, service, and marketing optimization, has partnered with Birst, a provider of on-demand solutions for business intelligence (BI) and analytics.

AmberLeaf’s extensive strategic expertise and technical experience will be combined with Birst’s powerful, affordable BI solution to help businesses increase customer satisfaction while lowering costs.

The partnership is expected to help clients improve sales, marketing, and customer service effectiveness.

In a release, Patrick Callahan, director of operational business intelligence, AmberLeaf, said he appreciates Birst for its ability to evaluate customer loyalty and profitability. This helps in better targeting of marketing campaigns and promotions. Birst also helps clients to gather and analyze financial, historical, and economic data from disparate systems to create a more accurate sales forecast.

This alliance will also help the clients to increase customer satisfaction and reduce customer service costs. Both AmberLeaf and Birst are partners of RightNow, an on-demand customer relationship management (CRM) solution provider. They are currently working together to provide business intelligence benefits to clients using CRM solutions.

AmberLeaf combines innovative technologies, creative approaches, and uniquely experienced professionals to drive client success. The company recognizes the importance of BI and knows that easy-to-use, highly scalable BI solutions are essential for clients seeking fast results.

Commenting on AmberLeaf, Randi DiPrima, vice president of Global Partners, Birst said that it offers an amazing mix of business strategy and technical implementation expertise, combined with a deep understanding of CRM and BI. “As the only AmberLeaf partner providing on-demand BI solutions, Birst is pleased to add to the mix the fast, affordable information and analysis companies need,” he said.

Business Intelligence tools are gaining popularity and more companies are creating customer specific solutions to tap this lucrative market. Once of these companies is PeopleCube, a provider of logical, scalable, and intuitive scheduling software solutions.

As ContactCenterSolutions recently reported, PeopleCube has launched Workplace BI, the industry’s first business intelligence tool that allows organizations to effectively monitor, measure, and manage utilization of real estate to maximize value and reduce overhead.

Don't forget to check out ContactCenterSolutions’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents, which are free to registered users.

Anuradha Shukla is a contributing editor for ContactCenterSolutions. To read more of Anuradha’s article, please visit her columnist page.

Edited by Patrick Barnard