Contact Center Solutions Featured Article

Actionize Helps Small Businesses Boost Marketing Productivity

March 26, 2009

Small marketing firms can save money and boost productivity in their marketing efforts with the new release of Actionize’s hosted Client Engagement System. The Client Engagement System enables marketing consultants to manage collaboration, files and contacts between team members and clients. The solution can eliminate the need to use several other solutions to accomplish the same tasks.

All registered users can participate in The Actionize Community, which is an online forum where professional marketing consultants exchange ideas and get support for their consulting practices and careers.
“In today’s highly competitive and business constrained economy, it’s the opportune time for every marketing consultant to improve how he/she obtains and supports clients,” says “No Time Marketing” author and small business marketing expert Alyssa Dver.
The Actionize Client Engagement System features include:
  • Dashboard that summarizes critical business information such as current open tasks and client follow up requirements. Users can drill down into details easily
  • Project Management to help coordinate virtual teams and provide accountability and reporting to clients without adding overhead or time
  • Document Management for files to be stored and shared within a project or client records for future referral
  • Contacts & Clients that allows users to build better client relationships by storing relevant information associated with each contact including files and relations
Unlike customer relationship management systems, Actionize focuses on smaller organizations where individuals typically contribute to multiple client engagements simultaneously.  For example, an individual may be leading one project and participating in multiple others. Actionize gives that user a complete view of all the projects and the tasks that they are involved along with access to all relevant team members and project information. And unlike CRM systems it actually focuses on the critical client interactions during engagement more than focus on the relationship management before and after.
“Actionize’s solution is elegant and unexpectedly powerful,” says user Brian Lawley of 280Group, a global product management and marketing consulting company. “Because I could eliminate a number of other disparate software and hardware systems that I used to manage the practice, I have already saved at least 15 percent in real administrative costs. Actionize subsequently allows me to take that saved time and money so I can better focus on getting additional business and delivering all of our client projects more productively.”

Don’t forget to check out ContactCenterSolutions’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

Brendan B. Read is ContactCenterSolutions’s Senior Contributing Editor. To read more of Brendan’s articles, please visit his columnist page.

Edited by Michael Dinan