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Callidus Receives 'Positive' Gartner Rating in Report

August 18, 2008

Callidus Software, which sells Sales Performance Management, has received a "positive" rating from Gartner in the technology research firm's 2008 MarketScope for Sales Incentive Compensation Management (ICM) Software report, written by Gartner research vice president Michael Dunne.

According to Gartner, "through 2010, enterprises will miss the equivalent of 5 percent to 10 percent of annual sales as lost opportunity that could have been captured through improved management of sales territories, quotas and compensation plans."
Pronouncing himself "pleased" with the positive rating, Steve Apfelberg, senior vice president of marketing and business development at Callidus said the rating "recognizes our market share, expertise with incentive compensation, product offering and ESP partner network."
Apfelberg called sales performance and pervasive performance management "untapped levers" to bring strategies to life. Callidus' products are designed to help companies align corporate objectives with sales strategy and "unlock a company's ability to combine sales and incentive compensation with key aspects of employee performance management."
In June, Callidus Software announced that Vodafone New Zealand, a subsidiary of Vodafone Group, selected the Callidus TrueComp suite of software products to manage sales performance and incentive compensation programs for its 2,000 sales personnel, dealers and agents in New Zealand.
Standardizing on Callidus' TrueComp Manager, TrueInformation, Callidus TrueAnalytics and TrueResolution software modules, the agreement was signed in the first quarter of 2008.
Callidus Software is already being used by mobile operators of Vodafone in other markets, noted Vodafone New Zealand spokesperson Alison Sykora.
TrueComp software's ability to "expedite the alignment of sales with corporate objectives" was cited by VNZ officials as a reason for the deal.
The Callidus Software product is designed to provide audit capabilities and controls for compliance requirements, with new products and compensation changes, as well as the ability to model and forecast "while providing increased flexibility for the implementation of incentives."
In March, Callidus announced that Covad had selected and implemented the Callidus On-Demand services to "manage sales performance and incentive compensation programs for its internal and external sales channels," according to company officials.
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David Sims is a contributing editor for ContactCenterSolutions. To read more of David�s articles, please visit his columnist page. He also blogs for ContactCenterSolutions here.