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The University of Warwick to Use Azorus CRM Inquiry Management System

August 13, 2008

Azorus, specializing in marketing Customer Relationship Management (CRM) software for the higher education market, announced that The University of Warwick has selected its CRM inquiry management system. This is expected to enable the University optimize its recruiting efforts.

The Azorus solution is a powerful and convenient system which allows a recruitment office to customize and automate communications meant for prospective students using the portal capabilities of the company. Several other electronic-based communication tools designed for Digital Native students will also be employed.
Richard Harrison, events and inquiries manager at The University of Warwick, said, “The Azorus solution is exactly what we need to take the next step in our overall e-recruiting strategy. Our Web site is a critical element in our marketing mix and its importance is only increasing. With the ability now to personalize and tailor information we will be able to establish meaningful relationships during the recruiting cycle improving our ability to attract the right students.”
Currently, students have high expectations of university Web sites; they expect immediate information as and when they need it. Warwick will be able to automate several tasks and will also personalize them according to the needs of individual students. This is expected to benefit the Recruiting Office by simplifying tasks.
Stephen MacDonald, CEO of Azorus, stated, “In a time of heightened competition for institutions in the UK and around the world, universities must be able to utilize the Web to its full potential and achieve increased operational efficiencies. This is what The University of Warwick has recognized and they are clearly among the leaders in the United Kingdom in the area of specialized e-recruiting.”
The University of Warwick was pro-active in its action by selecting a solution to meet the institution’s recruiting needs at present and which will be beneficial for the future.
Azorus was selected after a stringent review process. The contract awarded to Azorus will help Warwick provide essential capabilities. This will lead to more and better students, who will join and graduate from the University.
Because students have high expectations for university Web sites, they need to be unique and focus on individual needs. In order to interest students, information in the university Web site has to be meaningful and relevant.
The Azorus solution offers rich and relevant interest driven content to prospective students via the students’ own personal Web portal. Azorus also offers its clients advanced tools for the Admissions Office, which has the ability to customize and automate communications, and effectively track the flow of information between the institution and prospective students.
The Azorus solution will be integrated with SITS, Warwick’s Student Information System and will offer seamless communications and student status management for the Admissions Office.
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Shamila Janakiraman is a contributing editor for ContactCenterSolutions. To read more of Shamila’s articles, please visit her columnist page.