Contact Center Solutions Featured Article

Active CRM Releases Latest Version

January 24, 2008

Active Modules has released the latest version of its customer relationship management application, Active CRM.

Highlights of the improved features include sales and marketing enhancements, such as now giving invoices custom fields, and the ability to track payment history and status.

The product can automatically capture lead information from a Web site. It comes with what company officials describe as "advanced workspace and calendar features," which lets you maintain a universal event calendar for your whole organization, keep all employees up-to-date on tasks, meetings or holidays and create personal events and keep them private.

The new version of Active CRM does integrate with the company's e-commerce product, Active Purchase, and products, customers and payment details automatically synchronize with Active CRM.

Last week Active Modules announced the release of Active Purchase, a customizable Web site module providing on-line communities and small businesses a way for customers to purchase products from their Web site.

The newest release includes CRM tools with the options for the checkout process, as well as statistical reports and product performance tracking. Functions available include Order History, Discounts and Coupons, Invoice Creation, Custom Wizard Steps and Dedicated Support.

Active Purchase requires DotNetNuke, a free Web application framework for creating and deploying commercial Web sites.

Headquartered in Charleston, South Carolina, Active Modules is a software development company offering custom products focused around DotNetNuke and the Microsoft .NET Framework.

Last May Active Modules announced a new version of their signature product Active Forums, which company officials say "continues to raise the bar for DotNetNuke modules."

"With the latest release of DotNetNuke, we are now able to introduce some of the latest technology for Web development. The end result allows Active Forums to offer an easier to use and faster user experience," said Will Morgenweck, President of Active Modules, Inc. at the time.

New features and enhancements include sub forums, which provide an additional level to help organize forum discussions, and post previews so users can preview their content.

There's also an enhanced search engine for quick and accurate search results, and banner advertising, for integration with the DotNetNuke banner management system.

Earlier last spring Active Modules announced a new version of their Customer Relationship Management application, Active CRM.

The major updates are in the sales and marketing module, and are largely designed to manage leads more effectively and provide a better transition throughout the sales cycle.


David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page

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