Contact Center Solutions Featured Article

Commence Corporation Commences a New Era in CRM

June 10, 2011

Commence, a premier provider of Customer Relationship Management (CRM) software claims to have come up with a new version of CRM that has features not present in even the most competitive CRM offerings.

“The features incorporated in this new release is a direct result of the close working relationship we have with our customers,” said Todd Pape, Chief Technology Office at Commence, in a press release.

A rather novel and perhaps unique feature is that customer accounts are color coded. The color codes are decided on the basis of information provided by the customer regarding the size, revenue of the company,the profitability of individual accounts and more. Color coding thus helps end users to identify their best and most profitable customers.

The new features have presumably been added keeping end users in mind, for in the new version, the Accounts and Contacts module include an automated organizational chart. The purpose of this chart is to provide end users with contact information that contains the names, title, e-mail address of key personnel and also of their reporting authorities. The contacts module is also integrated with LinkedIn, a popular social networking site.

Even the analytics reporting engine has undergone change. Additional graphs have been added to accelerate sales and improve individual performance and the graphical analysis is now displayed in a three dimensional view. Further enhancements ensure that the newer mobile devices are supported.

Pape spoke of the features as value additions and said, “With their assistance we have accomplished two business objectives. First, providing more value to our customer and second, the ability to truly differentiate our CRM solution from the competition. This has allowed our business to grow along with our customers.”

Available on-premise or on-line, Commence CRM software is utilized by several thousand businesses to streamline sales and customer service front end business processes. As a result, Commence clients increase workforce productivity, generate positive customer interactions, and reduce operational cost.

ContactCenterSolutions reported that Corporation introduced a new flexible pricing structure that allows customers to build their own CRM system by selecting only the applications they require and there is no limit to how many users can use the applications they have selected.

Mini Swamy is a contributing editor for ContactCenterSolutions. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves