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Microsoft Dynamics CRM 4.0 Support Announced by Ensim

January 09, 2008

Ensim Corporation, which sells management software for communications, has announced its support for Microsoft Dynamics CRM 4.0, the multi-tenant version of Microsoft's customer relationship management application.

Ensim's Unify Shared Edition is a control panel providing support for CRM, and will allow providers to add Microsoft Dynamics CRM 4.0 as part of their hosted offering and "with minimal capital expenditures," the Ensimians say.
The Microsoft Dynamics CRM hosted product is built on the same code base as the on-premise Microsoft CRM Professional Edition, with a choice of user interface, on-line or off-line usage, and flexible products and deployment.
The Unify Shared Edition is a single, centralized software application designed to "simplify the day-to-day burden of activating, configuring and managing a service provider's unified communications and collaboration infrastructure," according to Ensim officials.
Unify gives service providers a comprehensive management platform with provisioning automation, resource management, monitoring and metering of hosted services, letting users delegate administration to allow resellers, enterprise administrators and end users to manage their hosted services based on credentials.
It can also create, activate and configure users, applications and devices in a single instance, and customize offerings from 15 pre-built connectors to hosted services including Hosted Exchange, SharePoint, BlackBerry and more.
In November Ensim announced the launch of its Unify SaaS program, designed to "provide expert tools and processes that enable Independent Software Vendors and providers to create and deliver new service offerings," according to company officials.
Ensim's Unify SaaS Software Development Kit lets ISVs create service managers -- ready-to-deploy software connectors that integrate their applications with the resources and functionality of the Unify platform -- to allow their applications to be delivered in a SaaS model.
The combination of the Unify Shared platform and the SDK is intended to let ISVs tap into the ever-growing SaaS market opportunity. According to Gartner, the SaaS market reached $6.3 billion in 2006 and is forecast to grow to $19.3 billion by the end of 2011.
With its new SaaS program, Ensim is hoping to remove one of the biggest constraints affecting the outsourced software industry today -- time to market. The Unify SaaS program also benefits ISVs by giving them access to new distribution channels.
Using the product, Dutch tech firm Info Support built a Service Manager for Microsoft CRM 3.0 to meet existing demand. The Unify Hosted CRM connector was built in only 84 man hours, including documentation, Info Support officials say.
Ensim officials say the Hosted CRM Service Manager will be made available to all Ensim Unify customers by December 1st. Info Support also has a roadmap of applications to launch using the Unify SaaS SDK by the year's end.
David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.

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