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Altitude Sees Strong Growth In Indian Call Center Market

November 13, 2007

"Go West" is a saying that makes us think of growth and opportunity. It comes from the days when literally going West into the U.S. frontier was the way to build one's fortunes. In the fairly mature contact center industry, however, nowadays it appears that "going East" is the way forward to growth. India, in particular.

Altitude Software announced today that it has achieved impressive growth in its first year of direct presence in the Indian market. The company's operation in India was established in early 2007, following-up on existing, very significant distribution partnerships. Local service delivery capabilities have been built with fast increasing numbers of Altitude-certified engineers. With customers such as RMSI, Goldshield, Sutherland, P&B Group and Sitel, Altitude Software has been quickly adding to a growing customer base.

“Altitude Software is on track to achieve a significant market share with contact center outsourcers in India” stated Sanjay Sapru, India Country Head, Altitude Software. “Our innovative solutions deliver competitive advantages to contact centers aiming for multichannel customer interaction management solutions that are cost-effective, requiring only a standard, flexible, scalable infrastructure and minimal capital investment.”

Altitude Software has been pursuing a long-term investment strategy in India, a key market in the global contact center outsourcing industry due to the country's burgeoning number of outsourced call center seats. As a result, an expanding Altitude partner network, including companies such as Wipro–3D, GTL, Orange Business Services, Coral Telecom, and BT–India, and a growing customer base, led Altitude Software to expand its operation in India, located in Gurgaon, near New Delhi.

“Altitude Software is increasing its global presence and expanding operations in the major contact center outsourcing markets in Asia. We have been investing in the Indian market for a few years now, and our team is succeeding in enabling new business opportunities and providing our customer base and our expanding partner network with increased support,” stated Gastão Taveira, Altitude Software’s CEO.

Under the leadership of industry expert Sanjay Sapru, Altitude’s India office is now a proven solutions deployment and support center, focused in delivering Altitude uCI solutions. Mr. Sapru brought to Altitude Software a proven fourteen years experience, lately at Nice Systems, with a strong contact center industry background. He is bringing to the Indian market a proven track record of developing strategic account management, service quality, and outstanding customer and partner support.

The Altitude uCI is a suite of contact center software solutions installed in 700-plus contact centers worldwide. The Altitude uCI 7.5, the latest release, helps enables contact centers to embrace change, profit from virtualization, increase productivity and grow proactive customer service practices.
For more information about Altitude Software, visit

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