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Oracle Announces CRM Integration Pack for Trade Promo

November 13, 2007

News from Oracle OpenWorld in San Francisco… Oracle has announced the general availability of OracleSiebel CRM Integration Pack for Oracle Trade Promotion Management.

Delivered "as part of Oracle Application Integration Architecture," company officials say, the product "reflects the company's continued commitment to delivering pre-built integrations across Oracle ERP, CRM and industry applications."
Used for business process integration between Oracle's Siebel CRM and the Oracle E-Business Suite, the, uh, SCRMIPOTPM "enables consumer goods companies to create efficiencies across the enterprise and extract more value from promotions by synchronizing customer, product and financial information across Oracle applications," the company says.
This process integration pack uses a common object model and an open, Business Process Execution Language-based integration approach, and SCRMIPOTPM       provides process maps for managing the entire promotion through settlement process.
Siebel Trade Promotions offers "robust functionality" which "enables promotion planning and simulation for accounts, including trade funds allocation against promotions, category level planning, flexible promotion setup and commitment, funds checkbook management and promotion plan performance analysis," Siebel officials say.
A couple weeks ago Oracle announced that The PNC Financial Services Group has upgraded to Oracle's Siebel CRM to "support new customer service capabilities and increase scalability to manage continued growth." PNC worked with IBM and Oracle to migrate to the upgraded Siebel CRM application infrastructure.
Siebel CRM applications support PNC's nearly 1,100 branches across eight states and the District of Columbia, the Web site, and banking contact centers that provide sales and customer service.
PNC decided to upgrade its Siebel CRM applications concurrently with portions of its underlying IBM infrastructure. The infrastructure upgrade included adding a zIIP engine and 600 mips to System z, DB2 7 to DB2 V8 upgrade, DB2 Connect Upgrade, AIX and pSeries upgrade, and HACMP upgrade.
Kent Arkes, IBM Global Business Services Financial Services Partner, called the project "probably the most complex Siebel implementation in the banking industry."

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David Sims is a contributing editor for ContactCenterSolutions, covering the customer relationship management (CRM) and call center industries. He also blogs for ContactCenterSolutions here.