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Cindy Johnson Joins TimeTrade as Vice President of Marketing

October 23, 2007

On-demand appointment scheduling software vendor TimeTrade Systems has tapped Cindy Johnson, former vice president of marketing for TrueAdvantage, Inc., to serve as its new vice president of marketing.

In addition to her prior experience at TrueAdvantage, Inc. -- a SaaS company providing sales intelligence services -- Johnson was a software developer Kurzweil Educational Systems, Inc. She has also held marketing positions at Veridiem, SunSoft, Interleaf and Applix.

Johnson holds a master’s degree from the University of Chicago and a bachelor’s degree from Colgate University.

“I welcome the opportunity to join the very talented TimeTrade team,” Johnson said in a press release. “TimeTrade has secured brand-name customers, and defined a market opportunity driven by solving real business issues that affect the bottom line. This is an exciting time for the company and I look forward to contributing to an aggressive program to expand our reach, win new customers and drive competitive differentiation.”

Johnson will report to CEO Ed Mallen.

“TimeTrade is capitalizing on the surge in large organizations wanting to offer self-service appointment scheduling to customers as a way to improve service and drive more sales,” Mallen said. “As we prepare for our next stage of growth and expand into new markets, it is vital that we strengthen our marketing efforts. We feel fortunate to attract someone with the breadth of experience that Cindy brings to TimeTrade.”

“I’m looking forward to working with Cindy and the rest of our team as we continue to ease the pain of internal and external appointment scheduling for the world’s largest organizations,” Mallen added. “The first step in securing a customer is booking the appointment, and retailers, government agencies, healthcare firms and financial services companies alike recognize the difference a robust web-based approach to scheduling means to driving increased revenues.”

TimeTrade’s on-demand service manages and accounts for an organization’s “time inventory” and enables a high level of rules customization and comprehensive back-end systems integration to ensure end-to-end resource allocation. Designed for high volume appointment scheduling, the software is delivered via a hosted, or SaaS model. The company primarily serves the financial services, retail, healthcare, education and government sectors. Current customers include David’s Bridal, HQ/Regus Business Centers, Quest Diagnostics, PETCO, Department of Homeland Security and the NJ Motor Vehicle Commission.

TimeTrade made news on ContactCenterSolutions last month when it announced that it had received $5 million in venture capital, which it will use to stimulate further growth. The C Series round of funding was led by Ascent Venture Partners. Existing investor CommonAngels also participated.

“TimeTrade is solving critical business issues for organizations that depend on appointments to drive revenue or need to be more efficient in juggling complex combinations of staff time, facilities and equipment,” said Brian J. Girvan, venture partner at Ascent Venture Partners, in a press release. “Between customers who can leverage TimeTrade for consumer self-service to those that can use it for internal applications, the market potential is huge. We look forward to working with the TimeTrade team, who is transforming appointment scheduling from a cost center to a business driver.”

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Patrick Barnard is Associate Editor for Customer Interaction Solutions magazine and Assignment Editor for ContactCenterSolutions. To see more of his articles, please visit Patrick Barnard’s columnist page.