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Vision for CRM Leads to Etelos, BluCapp Partnership

October 18, 2007

CRM vendor Etelos has announced that it has formalized a partnership with Web development firm BluCapp as a Premier Development Partner. According to terms of the deal, BluCapp is expected to create, develop and enhance future versions of Etelos CRM for Google Apps, and BluCapp will take advantage of the Developer Edition of Etelos CRM to release its own version of the application.

"Taking an existing CRM product and building from its base of success is a great example of how the Etelos Ecosystem benefits a Web developer," BluCapp CEO Robert Thordarson said. "Being able to use the Etelos Marketplace to manage the deployment of the application ensures that BluCapp's CRM will be easy for businesses of any size to implement."
By using the Etelos Marketplace, BluCapp is expected to be able to distribute the application to most any business on demand. BluCapp also expects to manage licensing, billing and support content through the Etelos Marketplace.
The Etelos Marketplace provides an online storefront that gives businesses the ability to choose an on demand application and install it unto the hosting environment of their choice.
"BluCapp has a great vision for the future of CRM," Etelos Founder & CTO Danny Kolke said, adding that the partnership between BluCapp and Etelos is expected to give business users "customizable, on-demand applications that they can place in the hosting environment of their choosing."
BluCapp is expected to release its first version of its branded application in their storefront in the Etelos Marketplace by the end of 4Q 2007.
A little over a month ago Etelos announced several additions to its executive team and a new office in Silicon Valley. Company officials attribute the growth to the "growing demand for the Etelos Application Server platform and the applications available through the Etelos Marketplace."
Etelos' Founder Danny Kolke said the past six months has seen more than 6,000 accounts representing over 36,500 users "experience the diverse applications available to businesses of any size through the Etelos Marketplace," such as Etelos CRM for Google Apps, Etelos Server for Google Apps, iPhone, Windows Live, Pageflakes and Netvibes as well as Etelos Community Manager and numerous e-commerce applications.
In addition to the end user growth, Etelos has seen a 200 percent increase in Web developers registering to develop Applications that they can distribute and sell through the Marketplace, company officials say.
Etelos has brought on Jeffrey L. Garon as President and CEO. Garon brings more than 25 years of senior leadership to Etelos, including executive leadership positions at Kaufman Bros., L.P., Tripath Technology, Silicon Storage Technology, Inc., Monster Cable Products, Oracle, Ashton-Tate and as President of The Garon Financial Group, a venture consulting and venture capital firm.
David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.