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SaaS, Web Analytics Veteran Schulman Joins Inside View as CMO

October 10, 2007

InsideView, an on-demand sales intelligence application, has announced that Rand Schulman, a veteran of the SaaS and Web analytics industries, has joined the company as chief marketing officer. Schulman is responsible for directing InsideView’s marketing strategy and positioning, in addition to leading the company’s efforts in gaining increased acceptance in the CRM space.

Schulman has worked as chief marketing officer of WebSideStory and taken the firm through its IPO; headed product strategy at Webtrends/NetIQ; and most recently served as General Manager Internet Products at Unica Corporation, a vendor of Enterprise Marketing Management products.
He founded and worked as CEO for one of the first software as a service and Web analytics companies, Keylime Software, later acquired by Yahoo!. He was named one of the top 100 B-to-B marketing executives by BtoB Magazine in 2006, and he has been an executive at a number of other software firms including executive vice president at Software Publishing.
Brian Jacobs, general partner at Emergence Capital Partners and a member of the InsideView Board of Directors, said as an investor in and other prominent technology-enabled services companies, "we focus on investing in firms developing disruptive technologies that will significantly impact the business landscape."
Customers use Inside View's proprietary aggregation technology to target verticals and companies undergoing specific business changes, approach prospects with a value proposition, discover decision makers and use introductions to bypass inefficient cold-calling efforts. InsideView offers integrated mashups with SFA/CRM vendors.
Early this year Unica announced the appointment of two executives to drive sales growth in Europe. Georges Anidjar was named sales director for EMEA (Europe, Middle East and Africa) to expand Unica's sales of Web analytics and internet marketing products.
Jean-Christophe Peaudeau joined Unica as the sales director for southern Europe and the country manager of Unica France to build Unica's sales team and generate sales for Unica's EMM offerings.
For the fourth quarter of fiscal 2006, Unica reported record total revenue of $24.3 million, an increase of 41 percent compared with the fourth quarter of fiscal 2005. License revenue increased 52 percent to $12.1 million and maintenance and services revenue increased 31 percent to $12.1 million, compared to the prior year quarter.
Maintenance revenue was $9 million, an increase of 33 percent from the prior year quarter, and services revenue was $3.1 million, an increase of 27 percent from the prior year quarter. Unica reported income from operations, in accordance with generally accepted accounting principles (GAAP), of $472,000.
In early November Unica launched its Marketing Resource Management Alliance. Designed for service providers who offer augmented services and support for Unica’s MRM solution, Affinium Plan, the MRM Alliance expands the professional services and other complementary offerings available for the company’s Enterprise Marketing Management customers.

David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.