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Boryung Pharmaceutical Deploys Cegedim Dendrite's CRM Software

August 25, 2010

Boryung Pharmaceutical, one of Korea’s top 10 pharmaceutical companies, announced it has implemented Cegedim Dendrite’s Mobile Intelligence CRM solution.

Cegedim Dendrite is the world’s leading provider of Life Sciences-specific customer relationship management (CRM) solutions, and currently serves 14 of the industry’s top-grossing companies in Korea.

“We chose Cegedim Dendrite’s CRM system because of its significant added value over our previous SFA system,” said Sung Soo Kim, CIO of Boryung Pharmaceutical. “Cegedim Dendrite offered a proven solution that was both scalable and industry-specific, and the tools are easy to use. Responsive and resourceful, they ensured the system was running smoothly in the timeframe planned.”

Cegedim Dendrite worked with Boryung to quickly tailor the built-in configuration tools for its users, based on what their business process required. The tools can be altered to suit a certain region, country, group, or individual user. Unlike with other systems, the platform offers the same functions both offline and online.

“We are pleased we could provide Boryung Pharmaceutical with the tools in order to quickly and efficiently optimize their sales force,” said Fred Jincheol Park, General Manager Korea of Cegedim Dendrite. “Our Life Sciences industry expertise, coupled with our experience in the Korean market helped us meet their needs and position them for greater growth and performance.”

Life Sciences companies need to maximize their customer relationships, capturing data easily and then synchronizing and consolidating it to generate meaningful reports. Advanced integrated segmentation and targeting increase the effectiveness of sales teams. Furthermore, efficiently sharing information within and between teams is essential.

With the new CRM solution, Boryung integrated Ethical Channel/Over-the-Counter business units’ reliance on IT vendors will be reduced significantly.

Cegedim Dendrite is part of the France-based Cegedim S.A. Group. Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies.

The company recently announced a partnership in India with TAKE Solutions Ltd, a provider of Life Sciences and Supply Chain Management products, which will offer system integration and other services for Cegedim Dendrite's Mobile Intelligence product suite. This partnership is reportedly a part of the Cegedim Dendrite Alliance Programme, created to expand the company's open business model through alliances with leading technology, software and consulting companies.

Trupti Kamath is a contributing editor for ContactCenterSolutions. To read more of her articles, please visit her columnist page.

Edited by Marisa Torrieri