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Social Guardian, ChannelNet's Online Reputation Management Service Launched

July 09, 2010

ChannelNet, the premier provider of multichannel solutions, has introduced Social Guardian, the company's Online Reputation Management service.

To help ChannelNet's clients manage their reputations by effectively responding to online consumer feedback, the new service has been designed.
'The impact of social media on company brands and their sales channels is expanding at lightning speed,' Paula Tompkins, CEO and Founder of ChannelNet, says. 'There are very few tools today that turn customer response into insight and action. Social Guardian fills that gap.'
In the online community, the consumers are more willing than ever to speak their minds. In order to preserve their reputations and improve their customer experiences, the companies also are increasingly aware of the need to track and pro-actively respond to online dialogues. It's simply no longer acceptable to ignore the conversation.
'Today's consumers demand to be heard and their voices are getting louder. Companies must stay on top of what customers say about their brand and their brick and mortar sales channels,' Tompkins, said. 'Whether the internet buzz is positive or negative, Social Guardian gives companies a tool to take control and create an appropriate dialogue with customers.'
'The unique thing about Social Guardian is that we make it easier for clients to monitor their reputation on the internet. With Social Guardian we can understand the sentiment, tone, and influence of customer feedback so clients can take immediate action,' Mike Feuti, Director of Search and Social Media for ChannelNet, says. 'We leverage ChannelNet's 25 years of experience to understand where customers are sharing their views and to identify how influential their views are in the online community.'
'ChannelNet is thrilled to announce the launch of this service as a much-needed resource for our clients to engage their customers and support channel partners,' Tompkins, says. 'We look forward to providing our clients with ongoing, actionable insights into the fast-paced, evolving online world.'
In related news, ChannelNet has been certified for the 6th year in a row by the Women's Business Enterprise National Council as a firm that meets its national standards of being a majority female owned, operated, managed and controlled company.

Deepika Mala is a contributing editor for ContactCenterSolutions. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny