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TMC Selects SAS Customer Intelligence as a Winner of 2010 CRM Excellence Award

June 23, 2010

SAS recently declared that Technology Marketing Corporation's (TMC) Customer Interaction Solutions magazine has named SAS as a winner of a 2010 CRM Excellence Award for SAS Customer Intelligence.

The CRM Excellence Award winners have to reveal how their products have made significant improvement in a client's business. The CRM selects the award winners on the basis of their product or service's ability to assist in the extension and expansion of customer relationship to cover the entire enterprise and the entire lifetime of the customer.
In a release Rich Tehrani who is the CEO of TMC said that "The CRM Excellence Awards honors the companies that have proven to be true CRM partners to their customers and clients. The companies selected have demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious assets...their customers."
With SAS Customer Intelligence, the companies are able to intensify customer insights, compose customer interactions and constantly improve the organization's marketing performance. The global customers that utilize SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, MBNA, Staples, US Bank and Wakefern Food Corp.
Currently, SAS added SAS Social Media Analytics and SAS Customer Link Analytics to its suite of analytic marketing solutions. SAS Social Media Analytics can be used to incorporate, examine and facilitate organizations to act on intelligence gleaned from online conversations that happened across professional and consumer-generated media sites. It permits the organizations to feature online conversations to precise parts of their business. This helps to enable an accelerated response to the shifts in marketplace. SAS Customer Link Analytics can be utilized to enhance customer maintenance, cross-sell and up-sell. This is done by allowing the marketers to recognize social communities based on relationships between customers, gauge and segment the customers based on social influence, and aim customers based on changes within their social communities.
The 2010 CRM Excellence Award winners are enlisted in the May/June 2010 issue of Customer Interaction Solutions magazine.
SAS delivers ground-breaking solutions within an integrated framework. It helps customers at more than 45,000 sites to enhance performance and deliver value by making superior decisions faster.

Carolyn John is a Contributor to ContactCenterSolutions. To read more of her articles, please columnist page.

Edited by Alice Straight