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Mahindra Comviva Expands Ngage Messaging Platform

June 08, 2017

Customers today expect quick results. They like to control their own experiences. And they want the option to use the most convenient applications, devices, and mediums at any given time.

That has spurred advertising firms and brands – and the companies in the customer service arena that provide them with customer outreach solutions – to expand the channels through which they can reach customers, and to add to the ways customers and prospects can interact with them.

That’s why companies like Mahindra Comviva have been expanding their solutions. This particular company this week announced that it has added chatbot, push notifications, and social media integration to its Ngage messaging platform.

“With this new and improved mobile engagement solution, Ngage, we aim to deliver higher value to enterprises and omnichannel experience to their consumers,” noted Aditya Dhruva, vice president and head of messaging and broadband solutions at Mahindra Comviva. “As the world becomes more interactive, it needs real time customer engagement solutions to build successful brand engagements. With Ngage, enterprises can not only enable multi-level engagement with their customers but also monetize these engagements in real time.”

Enterprises are using mobile first marketing strategies to engage with their customers, said Mahindra Comviva. That is helping the Application-to-Person enterprise messaging industry grow. According to Mahindra Comviva in New Delhi, India, this space is estimated to reach $70 billion by 2020. And that, it added, presents a compelling revenue opportunity for telecom operators as they look for ways to offset their Person-to-Person SMS revenue decline.

Mahindra Comviva is a subsidiary of Tech Mahindra and a part of the $17.8 billion Mahindra Group. Its solutions span customer value management, digital financial services, managed VAS services, and messaging and broadband solution and digital lifestyle services. It enables service providers to enhance customer experiences, rationalize costs, and accelerate revenue growth. Mahindra Comviva has more than 80 deployments in place across the globe.

Edited by Alicia Young