Contact Center Solutions Featured Article

Bright Pattern Expands Reach to Australia and New Zealand

February 28, 2017

Bright Pattern is a provider of cloud contact center software that helps simplify omnichannel customer service for customers, agents and contact center managers. Although the company’s Cloud Contact Center software is currently being used in over 26 countries and in 12 languages, it is looking to expand its presence even further. To accomplish this, Bright Pattern has turned its attention to the Asia-Pacific region.

The company announced recently that it has expanded its presence in both Australia and New Zealand with the launch of a local cloud point of presence that should provide access to several local telecom providers, including Telstra, Optus and Kordia. Bright Pattern’s new point of presence is meant to benefit local enterprises and global companies in the area. It should enable faster deployment times, enhanced voice communications and improved regional compliance.

Additionally, according to the statement, “By utilizing local phone numbers and taking advantage of local infrastructure follow-the-sun extended hours of operation are now easier to manage with overflow and reporting using the new point of presence.” With all of these improved services enabled by the new point of presence, local enterprises should receive accelerated innovation delivery from Bright Pattern’s direct upgrade system. All in all, the new point of presence should simply make operations better overall for businesses in Australia and New Zealand.

According to Konstantin Kishinsky, Bright Pattern CEO, bringing the company’s cloud contact center software to Australia and New Zealand is part of a bigger plan that should hopefully benefit many. “We are disrupting the Asia-Pacific cloud contact center market as part of our global strategy,” said Kishinsky. “The Australia-New Zealand point of presence closely follows our recent deployment in Japan.”

Bright Pattern wants to meet the market demand for global deployments and address the demand from local businesses for omnichannel cloud contact center services. The concept of offering an omnichannel experience to customers isn’t going away anytime soon, and the more contact centers that get on board, the better.

Edited by Maurice Nagle