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CRM Analytics Platform to Debut from Xeligence

September 05, 2008

Toronto-based ETP will showcase its Xeligence Analytical Platform for business performance and efficiency to enterprises and organizations at the 2008 Financial Services Technology Forum scheduled on October 28 and 29 at the Design Exchange in Toronto.

Established in the United Kingdom in 1994, ETP has worked with Fortune 500 enterprises and organizations doing analytical CRM, data warehousing, business intelligence, and business optimization-oriented projects.
ETP's methodology is based on finding "the right balance and integration of people, process, information and technology," company officials say. The firm offers the Xeligence Analytical Platform in industry-specific versions for Financial Services, Insurance, Telecom/Media, Retail, Manufacturing and Health-Care.
Xeligence automates generation and integration of predictive analytical algorithms within enterprise business processes and systems. Users can "configure and trigger the production and deployment of predictive models within areas such as Enterprise CRM (cross-selling/up-selling/customer retention), credit scoring, pricing and charge-off and default prediction," company officials say.
In May of this year, research published in London found that the analytics sector, "originally hyped to provide complete transparency, measurability and accountability for online business is failing to deliver."
In a joint study of over 700 UK businesses by E-consultancy and Lynchpin, results have shown that over 80 percent of businesses do not tie online analytics to business strategy. Fifty-five percent say they tie in CRM / customer profiling information with Web analytics.

Analytics is a multi-million pound industry with the price tag for analytics software in a large corporation starting at £50,000. As the free tools market place hots up with Yahoo!'s recent acquisition of IndexTools in response to the launch of Google Analytics, this report could be taken as a wake up call for the analytics industry.

Andrew Hood, managing director of Lynchpin, charged that "analytics' reputation is in tatters. Millions have been invested by large corporations around the world in analytics software that does not give business the answers it promised."

Saying there is "a massive disconnect" between the analytics market and what business needs," Hood challenged the analytics sector to "address this issue" and "provide the business consultancy and online strategy needed."

The report, produced in partnership by E-consultancy and Lynchpin, is billed by its authors as "the first study into the UK analytics sector," and will be produced annually. It is intended that this will benchmark the development of the embryonic analytics sector "which did not exist four years ago."

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David Sims is a contributing editor for ContactCenterSolutions. To read more of David's articles, please visit his columnist page. He also blogs for ContactCenterSolutions here.

Edited by Stefania Viscusi