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Comings & Goings: Bluenose Analytics Hires Blackmore to Help Address Customer Experience

January 21, 2014

Catherine Blackmore has joined Bluenose Analytics as its chief customer officer. This comes in the wake of Bluenose garnering a $10 million investment from Norwest Venture Partners and The Social+Capital Partnership.

The former leader of customer success at both gamification company Badgeville and CRM leader Salesforce, Blackmore has more than 20 years experience in the business. In her new role at Bluenose Analytics, she will create and implement best practices around customer success, and work to accelerate the success of the company’s customers.

Blackmore was a beta customer of Bluenose Analytics and says its solution of providing a single view of customer data and workflow allows businesses to better understand their customers and take action based on that information.

“As one of the early leaders in customer success, Catherine shares our vision for building a platform that uses data analytics for effective customer management,” said Don MacLennan, co-founder & CEO of Bluenose Analytics. “For subscription businesses, it’s no longer just about acquiring a new customer; it’s about understanding how each customer is engaging with your service and ensuring that each customer gets value.”

Indeed, and the ability to better address the particular needs of each customer has grown in importance due to the wealth of online content, the popularity of the smartphone, and the widespread use and unpredictable possibilities of social media – all of which give customers more choice and more power in the marketplace. As a result, many businesses have begun to leverage predictive analytics to do things like support contextual marketing efforts, which are built on an understanding and interpretation of complex operator data – relative location, social graph, usage, accessibility, and content – to determine when an individual is most receptive for what message based on his or her behavior. 

Edited by Cassandra Tucker