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Qatar's Widam Livestock Boosts Customer Service with New Employee Training Program

March 12, 2013

Widam, a busy and prosperous livestock facility in the State of Qatar, recently finished a new training program to improve its customer service. The company’s customer service and sales personnel attended a number of classroom-based training sessions with the goal of meeting higher company standards.

The new program was specifically developed to introduce a complete overhaul to Widam's customer touch-points, and refine the company's existing strengths and best practices, according to a statement on the United Arab Emirates business news site, Zawya.

Employees who attended the customer service training session learned about tips and techniques to perfect their customer service approach, to adequately handle and respond to complaints and to not only meet, but exceed customer and company expectations. The training program also reportedly included methods of market and consumer analysis, which is key to Widam's customer relationship management systems, said the company.

"It was very inspiring to see the passion and enthusiasm of our colleagues in sales and customer service and this can only underline our firm belief in our company and management's vision to become truly world-class,” said Ahmed Gawish, Widam's head of marketing. “Our MD and CEO, Mr. Ahmed Nasser Sraiya Al Kaabi invests great effort to see every single staff member fully capable of delivering nothing short of the highest standards of service and ready to, positively and responsibly, receive, answer and guide our customers. Our training programme included both theoretical and practical demonstrations bringing trainees closer to the essence of what we work very hard to achieve here at Widam in terms of quality, service and an in-depth understanding of our market and its consumers."

Widam (previously known as Qatar Company for Meat & Livestock or Mawashi) was founded in 2004 with the aim of meeting Qatar's market needs in meat and livestock. Widam is engaged in the trading in livestock, meat, animal feeds and meat derivatives, in addition to the management of slaughterhouses.

Edited by Braden Becker