STELLAService has unveiled STELLA Monthly Benchmarks, a unique ranking on a monthly basis of the top performing customer service providers nationwide. With the start of the holiday shopping season, STELLAService aims to improve the Web-based shopping experience for consumers and retailers through this ranking.
The novel STELLA Monthly Benchmarks will be revealed every month on the third Wednesday. Consumers will therefore be provided a dependable tool for smarter shopping. Similarly, retailers will receive an autonomous, dependable benchmark, allowing them to gauge and improve their consumer service.
STELLAService will also be making available the STELLA Monthly Benchmarks every month on the Web at http://stellaservice.com/benchmarks.
Information related to the five best performing companies in particular retail categories will be provided by STELLA Monthly Benchmarks. They information will be associated to four main service arenas: phone, e-mail, shipping and returns.
The month-over-month trends of the organizations will be detailed by STELLA Monthly Benchmarks as well.
STELLAService's countrywide network of permanent analysts and mystery shoppers has carried out customer service assessments on a daily basis. These assessments have been used as the foundation of STELLA Monthly Benchmarks. The ranking will cover the country's 50 largest retailers, along with five of the largest retailers in 11 categories: Apparel, Automotive Parts, Beauty, Department Stores, Consumer Electronics, Home Improvements, Housewares, Mass Merchant, Office Supplies, Sporting Goods and Sportswear.
In a statement, Jordy Leiser, CEO at STELLAService said, "While there is limited variance in pricing among most retailers, customer service is still wildly uneven, even though consumers consistently rank it as a key factor influencing where they shop. STELLA Monthly Benchmarks help highlight top performers in the industry. For the first time, consumers, investors, media, and retailers alike will have an independent benchmark that they can look to for the most current assessment of the most customer-friendly retailers in the nation.”
According to the STELLA Monthly Benchmarks for October 2012, Zappos and Buy.com have been positioned on the top in two of four service arenas among Apparel/Accessories and Mass Merchant retailers, respectively.
Apple has been positioned on the top in three of four service arenas among Electronic retailers.
STELLAService will also publish the maiden STELLA Index, a quarterly ranking, from January 2013 onward.
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