Contact Center Solutions Featured Article

Boats.com and YachtWorld.com Stick With Salesforce.com

March 12, 2008

Salesforce.com has announced that their Software-as-a-Service and Platform-as-a-Service offerings are being used by Boats.com and YachtWorld.com to help their sales teams and service teams successfully drive revenue and increase customer satisfaction.

 
To drive more revenue, the company is making use of Salesforce SFA, which helps them to gain complete visibility into the sales cycle. For management, this means visibility from the initial point of contract through the proposal, and to the final close date.
 
Also, with the Salesforce Call Center, the service team is able to more quickly and efficiently resolve issues on the first call—further improving customer experiences and reinforcing their brand promise.
 
The company also noted that they have been able to save time and decrease post-sale administration thanks to their recent deployment of EchoSign Contract Management Service which they downloaded from the AppExchange.
 
"We have been using Salesforce since we started our business in 2000. We've gone from three people in sales using Salesforce SFA to having everyone in sales, marketing and customer service using the full suite of Salesforce SaaS CRM applications," said Debra Keene Bergeron, general manager at Boats.com and YachtWorld.com. "Salesforce has provided tremendous value and has been instrumental to our growth over the last seven years."

"Over the years, Salesforce has allowed us to easily add functionality and customize the solution as our business grows and changes. Looking ahead, we're excited to explore the AppExchange further and continue to increase our success with Salesforce CRM."
 
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
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