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AudienceView Chosen By Big Apple Circus for CRM

February 05, 2008

In a bid to bring quality experiences to customers of the Big Apple Circus, they have chosen has chosen AudienceView for all their ticketing, customer relations management (CRM), and fundraising efforts.

"Over the past 30 years the Big Apple Circus has steadily grown: in the number of venues played, the performances presented, in audience attendance and in community programs offered," said Gary Dunning, Executive Director, Big Apple Circus.
With AudienceView, the Big Apple Circus has an integrated solution that helps them to provide their audiences and members with a quality circus experience.
The full service white label ticketing solution is a web-based application that offers flexibility and better control of ticketing and related services.
"Throughout that steady growth, our priority remains a great customer experience - certainly in the Big Top and in our community programs, but also as a ticket buyer and as a donor. We wanted an integrated ticketing and fundraising system that would help us to continue to provide that high-quality customer experience. After reviewing several companies we concluded that AudienceView offered the most comprehensive package of ticketing, CRM and donor service for our needs. The outstanding reputation in the industry of its leadership coupled with the excellent and user-friendly system gave us the confidence to enter into what I am certain will be a long term, and highly effective relationship," also commented Dunning.
The Big Apple Circus is New York's original one-ring circus, and has been delighting audiences of all ages under its Big Top for over 30 years.
The circus hosts more than 350 annual performances in ten venues, and 5,000 donors contribute to the not-for-profit circus's community programs and artistic excellence
With AudienceView, the Big Apple Circus is able to customize and directly manage ticket-buying and donating.

"One of AudienceView's biggest strengths is our ability to recognize the diverse needs of clients like the Big Apple Circus and provide them with the best services and solutions to meet those needs," said Kevin Kimsa, AudienceView President & Chief Operating Officer. "We're fully committed to working in partnership with the Big Apple Circus to strengthen their ticketing operations and streamline their overall business practices."
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.