Apatar, a vendor of open source software tools for the data integration market, has chosen StrikeIron E-mail Verification connector for the Apatar Open Source Data Integration tool set.
The feature is designed to determine the validity of an e-mail address or domain. It lets users cleanse customer data by validating and filtering e-mails extracted from databases, files, applications and such Web 2.0 destinations as Flickr, Amazon S3 and RSS feeds.
52 percent of organizations consider the "verification of data accuracy or completeness" to be one of the biggest customer data management challenges, according to Aberdeen Group research.
StrikeIron E-mail Verification service is set up to let users determine the validity of an e-mail address or domain, reduce spam by blocking e-mails that are sent from invalid e-mail addresses, and ensure that e-mail addresses are validated before they are entered into a database or before a mailing is sent.
"Business users are starving for reliable customer information," said Renat Khasanshyn, CEO and founder of Apatar. "E-mail verification will allow filtering contacts before they enter your on-premises or on-demand CRM/ERP system, such as SalesForce.com or SugarCRM."
According to The Gartner Group, corporate developers spend approximately 65 percent of their effort building bridges between applications. Apatar officials say they're the first company to release open source tools for non-technical staff and customers to access the application data they need to do their jobs more effectively.
A couple years ago StrikeIron announced a partnership with c360, a vendor of add-on products and development tools for the Microsoft Dynamics CRM platform.
As part of the partnership, StrikeIron officials said at the time, c360 will integrate StrikeIron's Address Verification Web service with its Productivity Packs for Microsoft Dynamics, which has multiple c360 products designed to "help users get more out of Microsoft CRM.”
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David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.
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