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L.A. Marketing Plans Launches Call Center in Portland, Maine

December 17, 2007

A wholly owned subsidiary of eBenefits Direct, L.A. Marketing Plans’ exclusive RightHealth program has expanded its operation with a new call center facility located in Portland, Maine.

RightHealth can reach a significant market of uninsured consumers through the new facility, according to the company.

Rob Michaelson, president of L.A. Marketing Plans, said being able to offer the RightHealth portfolio of products for distribution through this call center. He explained that as a medical discount program, RightHealth provides a helpful solution to individuals that do not qualify for or cannot afford major medical insurance.

“Through the association membership, individuals are provided access to medical discounts and additional defined insured benefits. The launch of this new facility will help expand and promote the RightHealth programs,” said Michaelson in a statement.

RightHealth provides members a combination of discounts on healthcare costs and access to a wide range of other valuable healthcare features, such as defined accident insurance coverage, including accident disability income and an emergency rescue plan, through membership in America's Health Care Consumer Association.

Customers can purchase the RightHealth programs through Access Plans USA, Inc., a publicly traded company that is a nationwide distributor of health insurance and non-insurance healthcare programs that provide access to affordable healthcare for the growing number of uninsured and/or underinsured in the United States.

eBenefits Direct, Inc. is in the business of direct marketing and distribution of a wide range of health and life insurance products to individuals, families and groups and has revolutionized the way health and life insurance has historically been sold.

L.A. Marketing Plans, LLC (LAMP) is a direct response marketing organization which markets and sells a vast array on non-insurance healthcare programs across the U.S.

Anuradha Shukla is a contributing editor for ContactCenterSolutions, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.

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