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Consumers Looking for a Solid Ecommerce Experience: Stibo Systems

March 14, 2011

A recent research conducted by Stibo Systems, the independent market leader in master data management, has revealed that nearly half of consumers believe detailed product information is a critical factor of an ecommerce website in driving them to make a purchase.

The findings, which feature in a new Stibo Systems report launched today entitled "The Devil is in the Details," highlight that even when consumers are crying out for more detailed product information, they still believe more could be done by businesses to achieve this.

It is believed by 30 percent of consumers that more detailed product information is the best way to improve online shopping sites,  which includes factors such as more personalized promotions, better search capabilities and email or text alerts notifying consumers when sold out products are back in stock.

For some of Britain’s wealthiest individuals, with 45 percent of those earning an annual income of between £90,000 ($125,549) and £99,000($138,105), more detailed product information is also the biggest concern. This enhanced knowledge will help them to have a better online shopping experience.

The research also explores which industries are in the firing line if product information is not detailed and regularly updated on their mobile site or app. Consumers who regularly shop using mobile apps are most likely to buy from entertainment and grocery apps, with 32 percent and 24 percent of mobile shoppers purchasing from these industries respectively.

Over 37 percent of consumers who own a smartphone, according to the findings haven’t made purchases because of the lack of product details on an app or because of inconsistencies in information with other channels.

In a press release, Mark Thorpe, managing director U.K. at Stibo Systems, comments, “Regardless of the channel, consumers want detail and consistency when it comes to the ways in which they research and buy products. Only when businesses successfully address this will they be able to offer a solid ecommerce experience regardless of the route to market. This research highlights why it is so important for companies to look for ways they can continually improve their ecommerce platform and illustrates the underpinning need for a robust product information management system to help ensure consistency across every channel.”

In related news, iYogi, the on-demand tech support provider, announced a new iYogi Reviews report on the top five online banking and e-commerce pitfalls.

Deepika Mala is a contributing editor for ContactCenterSolutions. To read more of her articles, please visit her columnist page.

Edited by Janice McDuffee