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Reachforce and Televerde Announce Mutually Beneficial Partnership

January 21, 2011

ReachForce , a provider of full lifecycle contact data management services and Televerde, a B2B outsourced demand creation agency recently announced a mutually beneficial strategic partnership. Under the partnership, ReachForce’s database cleansing, growth and enrichment services will be integrated into Televerde's portfolio of dialogue, digital and data solutions.

In a press release, the companies explained how both of them are going to benefit from each other’s resources and expertise. Televerde will OEM and resell the combined services of ReachForce's cloud-based marketing contact data management platform through Televerde's Exactus line of data products and services which enables marketers to embed highly accurate data into their demand creation and nurture programs. ReachForce will leverage Televerde's vast dialogue-based marketing resources to validate its data to ensure recency, completeness and accuracy for data ReachForce licenses to clients.

“We have always recognized the critical role of accurate data in demand creation programs. Data impacts all stages of the sales pipeline, with the biggest impact at the early 'top of the funnel' stages of demand discovery and lead generation. The data must be pristine at this stage in order to achieve the ultimate downstream objectives of top-line revenue growth and maximum marketing ROI,” said James. H. Hooker, president and CEO of Televerde. “Televerde's strategic partnership with ReachForce creates opportunities for all marketers to develop, integrate and execute data-driven demand creation programs that are optimized with an expansive array of accurate, recent and complete contacts records and that are designed specifically to meet measurable revenue objectives. We are thrilled to be able to go to market with this 'Televerde powered by ReachForce' data solution.”

According to ReachForce CEO Bob Riazzi, the partnership with Televerde will allow marketers to have a one-stop shop for full lifecycle, revenue generating marketing campaigns.  “Companies work with Televerde when high growth demand creation and accelerating revenue are strategic priorities. They have proven themselves to be masters of demand generation through their experience in producing qualified leads that cost only a fraction of the revenue they produce as a result. Adding ReachForce's contact data cleaning and enrichment services inside Televerde's marketing cycle and adding Televerde's contact validation services into ReachForce's data remediation process is a unique one-two punch. It's an exciting relationship and will continue to prove to be very valuable to our marketing customers,” he explained in a statement.

Madhubanti Rudra is a contributing editor for ContactCenterSolutions. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell